The Dalles Main Street Program

The Dalles Main Street Program The Dalles Main St. Program is comprised of volunteers who want to help the downtown succeed based on the Main St. Approach®

The Dalles Main Street Program employs the Main Street Approach®, developed by the National Trust for Historic Preservation, which has been extremely successful all over the country and especially in Oregon. It is a proven, comprehensive approach to historic commercial district revitalization. This Main Street Approach® is based on a four-point strategy:

--Organization: provides across the board

representation that works together to renew downtown, providing stability and long-term effort.

--Promotion: creates excitement downtown with events, and markets an enticing image to shoppers, investors and visitors.

--Design: enhances the attractiveness of the downtown district through building rehabilitation, clean up, banners, landscaping and lighting.

--Economic Restructuring: analyzes current market forces, recruits new businesses, converts unused space and sharpens the competitiveness of traditional merchants. The Dalles Main Street Program is comprised almost exclusively of volunteers representing local businesses, service providers and government organizations, among others. These volunteers spend time on committees based on the four principles listed above, and share their talents, energy and experience freely for the improvement of downtown The Dalles! For information on The Dalles Main Street Program or to join the effort, please visit thedallesmainstreet.org, call 541-370-2966, or email [email protected]!

Cherry Festival Parade, starting off on West 6th Street and making it's way through historic downtown The Dalles.
04/25/2026

Cherry Festival Parade, starting off on West 6th Street and making it's way through historic downtown The Dalles.

April 24-26th -45th Annual Northwest Cherry Festival, with the carnival at Lewis & Clark Festival Park and month-long ce...
04/23/2026

April 24-26th -45th Annual Northwest Cherry Festival, with the carnival at Lewis & Clark Festival Park and month-long celebration throughout April

Friday May 1st head Downtown The Dalles and enjoy exploring what businesses have to offer and have some fun
04/17/2026

Friday May 1st head Downtown The Dalles and enjoy exploring what businesses have to offer and have some fun

Sip & Shop TODAY! Come join the fun downtown The Dalles 4-7 pm! 🎄🎅🏻
12/13/2025

Sip & Shop TODAY! Come join the fun downtown The Dalles 4-7 pm! 🎄🎅🏻

Annual Sip @ Shop this Saturday December 13th! Join us downtown for all of your holiday shopping!
12/12/2025

Annual Sip @ Shop this Saturday December 13th! Join us downtown for all of your holiday shopping!

Get ready for Christmas and come explore Downtown The Dalles for the annual Sip & Shop Saturday December 13th!See you th...
12/09/2025

Get ready for Christmas and come explore Downtown The Dalles for the annual Sip & Shop Saturday December 13th!
See you there!

So much holiday cheer! Come join the fun!
12/05/2025

So much holiday cheer! Come join the fun!

is almost here! Grab your favorite holiday sweater and join us Downtown The Dalles for some Christmas shopping. You wi...
12/04/2025

is almost here! Grab your favorite holiday sweater and join us Downtown The Dalles for some Christmas shopping. You will find unique gifts and lots of holiday cheer, see you there!

Please help us make downtown The Dalles Merry & Bright!Join us tomorrow morning to hang lights and spread Christmas Chee...
11/24/2025

Please help us make downtown The Dalles Merry & Bright!
Join us tomorrow morning to hang lights and spread Christmas Cheer

We will gather at 7:45 at the roundabout, join us anytime until about 12:30!

Happy Thanksgiving!

Some of our Board of Directors, our Ambassadors, and our staff are teaming up with Northern Wasco County PUD and The Dalles Main Street Program to light up Downtown — and we could use a few more helping hands! 💡🎄

If you love the holidays, teamwork, and a good laugh… come join us as we decorate the poles with LED lights!

📅 Volunteer Day: Monday, Nov 24
⏰ 7:45am - 12:30pm (any time is appreciated)
💪 No experience needed
🎁 Smiles and good company guaranteed
🗺️ Meet at the Round About if you are co.ing at 7:45 and dress warm!!!

Comment VOLUNTEER and we’ll message you the details!

Help us make the pledge and this Pink Friday as we kick off the holiday season. Lots of businesses have great specials...
11/20/2025

Help us make the pledge and this Pink Friday as we kick off the holiday season. Lots of businesses have great specials and holiday hours starting this weekend through the busy holiday shopping season. Come find one of a kind unique gifts and specialty items in historic Downtown The Dalles!

Address

710 E 2nd Street
The Dalles, OR
97058

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

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