Wellness Tourism Association

05/29/2026

In wellness hospitality, originality is getting harder to manufacture.

A recent Well Defined article on Manzi - Hotel & SPA in Ischia highlights something many brands are chasing right now: a wellness experience with real provenance.

The property is built around Ischia’s thermal waters, which have drawn visitors for centuries. That history gives the resort something increasingly valuable in the wellness space, credibility that doesn’t need to be invented through branding or programming.

For the industry, it’s a reminder that some of the strongest wellness concepts are not the newest or most complex. They are the ones deeply connected to place, ritual, and a resource that already carries meaning.

Read the full article here: https://welldefined.com/palazzo-manzi-terme-spa-an-ischia-thermal-resort-built-around-ancient-waters/?lh_aid=12008239&lh_cid=wow0uesnpc&di=c3c7bf59fb55e70a9faa63938d5d6dc6

A look at Palazzo Manzi Terme & Spa on Ischia's northern coast.

05/26/2026

We’re thrilled to welcome Meliá Hotels International as the newest Brand Member of the Wellness Tourism Association.

As a global hospitality leader with more than 400 hotels across 40+ countries, Meliá International shares our commitment to well-being, sustainability, and transformative travel experiences.

Together, we look forward to advancing the future of wellness tourism through meaningful connections, responsible hospitality, and experiences that inspire travelers around the world.

05/24/2026

✨ ONE WEEK LEFT! ✨
Ready to grow your wellness travel business?

Join the Wellness Tourism Association by May 31, 2026 and take advantage of exclusive professional development savings designed for travel advisors.

✨ Please include MAY PROMO in the “How did you hear about us?” field when applying.

After approval and payment of your first year’s membership dues, you’ll receive the following discounts, valid through June 30th:

✔️ 50% OFF the Wellness Travel Specialist Course
(Counts toward travel advisor CEU credits)
✔️ $150 OFF the WITT - Wellness in Travel & Tourism AP Program

Connect with a global wellness tourism network, expand your expertise, and position yourself in one of travel’s fastest-growing sectors.

Learn more and join here: https://wellnesstourismassociation.org/join/

05/22/2026

🌿 WTA Wellness Travel Talks™

Stand Out from the Competition: Rise as a Wellness Champion, Shine as a Wellness Hero

Join us for a live interview + interactive Q&A with wellness industry leader Jean-Guy de Gabriac, Founder of World Wellness Weekend.

Discover how hotels, resorts, spas, and destinations can participate in World Wellness Weekend 2026 alongside 11,000+ venues across 187 countries, while elevating guest experience, workplace wellbeing, visibility, and community engagement.

📅 May 28
🕚 11:00-11:45 AM ET

🎙️ Featuring:
Jean-Guy de Gabriac
Founder, World Wellness Weekend | Wellness Advisor & Educator

Free for WTA Members — check your email for the registration link.

05/22/2026

Long before wellness became a travel trend, The BodyHoliday Saint Lucia was already building an entire resort around it.

A recent Well Definedarticle looks at how the property has approached wellness differently from the start, not as a separate spa offering, but as the foundation of the vacation itself. Fitness, recovery, nutrition, treatments, and outdoor activity are woven into the experience in a way that still feels relaxed and distinctly Caribbean.

What makes the model interesting for the industry is its longevity. While many brands are now trying to retrofit wellness into existing hospitality concepts, BodyHoliday was designed around the idea from the beginning and has spent decades refining it.

It’s a reminder that some of the strongest wellness positioning comes from consistency, not reinvention.

Read the full article here: https://welldefined.com/bodyholiday-saint-lucia-the-caribbean-resort-that-built-wellness-into-the-vacation/?lh_aid=12008239&lh_cid=f6x5hyugie&di=ab7690d677756a59f23c8da8591811bc

Nearly 40 years after opening, BodyHoliday St. Lucia remains at the forefront of wellness travel, integrating spa, fitness, and nutrition into the beach vacation.

05/15/2026

Wellness is getting more personal.

A recent Well Defined article on Eupepsia Wellness Resort highlights an approach centered around individualized care, combining Ayurveda, medical insight, nutrition, movement, and emotional wellbeing into programs tailored to each guest’s specific needs and stress levels.

What makes it stand out is the balance between clinical structure and human experience. It feels less like a retreat built around trends and more like a place focused on helping people recalibrate in a realistic, sustainable way.

For the industry, it reflects where wellness hospitality is heading. Guests increasingly expect experiences that adapt to them, not the other way around.

Read the full article here: https://welldefined.com/a-return-to-balance-inside-the-personalized-wellness-philosophy-of-eupepsia/?lh_aid=12008239&lh_cid=0vbft3ibz1&di=9042e9899804001a5fbf7f24b2e2f169

A Wellness Retreat Rooted in the Mountains

05/15/2026

🌿 Ready to grow your wellness travel business?

Join the Wellness Tourism Association by May 31, 2026 and take advantage of exclusive professional development savings designed for travel advisors.

✨ Please include MAY PROMO in the “How did you hear about us?” field when applying.

After approval and payment of your first year’s membership dues, you’ll receive the following discounts, valid through June 30th:

✔️ 50% OFF the Wellness Travel Specialist Course
(Counts toward travel advisor CEU credits)
✔️ $150 OFF the AP Program

Connect with a global wellness tourism network, expand your expertise, and position yourself in one of travel’s fastest-growing sectors.

Learn more and join here: https://wellnesstourismassociation.org/join/

Join the Wellness Tourism Association We welcome all individuals, businesses and organizations who participate in the wellness tourism industry, are looking to launch a wellness travel initiative or are simply looking to support this rapidly growing segment. Membership Categories Apply for WTA Membe...

05/15/2026

🌿 Ready to grow your wellness travel business?

Join the Wellness Tourism Association by May 31, 2026 and take advantage of exclusive professional development savings designed for travel advisors.

✨ Please include MAY PROMO in the “How did you hear about us?” field when applying.

After approval and payment of your first year’s membership dues, you’ll receive the following discounts, valid through June 30th:

✔️ 50% OFF the Wellness Travel Specialist Course
(Counts toward travel advisor CEU credits)

✔️ $150 OFF the WITT -Wellness in Travel & Tourism- AP Program

Connect with a global wellness tourism network, expand your expertise, and position yourself in one of travel’s fastest-growing sectors.

Learn more and join here: https://wellnesstourismassociation.org/join/

05/13/2026

🎉 Congratulations to our Giveaway Winners! 🎉

Thank you to everyone who joined our recent WTA Wellness Travel Talk: “From Standards to Strategy: Delivering Wellness at Every Guest Touchpoint.”

We’re excited to announce our prize winners:

✨ A 2-night stay for two at Carillon Miami Wellness Resort
Winner: Jennifer Svitak, CMP

✨ 100% complimentary enrollment in the WITT Accredited Professional (WITT AP) Program
Winners: Néstor Chavarría Valenzuela & Rubén Nesme

We appreciate your participation and engagement with the WTA community and look forward to seeing you at future events and discussions!

05/08/2026

Not all wellness experiences are built around transformation. Some are built around slowing people down long enough to actually feel present.

A recent Well Defined article on Lake Austin Spa Resort explores a quieter approach to wellness, one shaped less by optimization and more by rhythm. The lake becomes central to the experience, influencing pace, movement, and how guests engage with the property itself.

What makes it notable for the industry is how understated the model is. There’s no pressure to reinvent wellness here. The environment carries much of the experience, and the property simply knows how to work with it.

At a time when many brands are racing to add more to the wellness category, there’s something interesting about destinations that succeed by creating space instead.

Read the full article here: https://welldefined.com/where-water-leads-a-slower-kind-of-wellness-at-lake-austin/?lh_aid=12008239&lh_cid=se2gugsu7c&di=bfcd1fc419001173a107b0af7da186a0

At this 40-room all-inclusive resort on Lake Austin, wellness in the Texas Hill Country looks less like a schedule and more like the shoreline.