American Influencer Council - AIC

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American Influencer Council - AIC

The American Influencer Council (AIC) is the sole 501(c)(6) not-for-profit membership trade association in the U.S., led by and for career creators.

As a trade association, the AIC acts as the advocating voice for career creators. Entrepreneurship and accelerating a culture of lifelong learning within the career creator community are core to the American Influencer Council (AIC) mission and its membership. The AIC mobilizes to advance the business interests, copyrights, and legislative policies that impact career creators and influencer market

ers in a globally connected world. Through mentorship, trade resources, and business development services, the AIC strives to support career creators at every stage of the small business cycle.

02/16/2026

Creators, are you addressing tax matters well in advance of April⁉️By adopting a year-round financial strategy, self-employed creators can simplify tax management, recordkeeping, and reporting. The AIC invites creators to download our Self-Employed Tax Guidance for Influencers. This comprehensive guide serves as a first-of-its-kind educational resource for U.S.-based creators and is intended for general informational purposes only.

Download the AIC Self-Employed Tax Guidance. 📲 Link in bio.

🔁 Creators reposted (in order of appearance): , ,
(tiktok).

02/06/2026

U.S. creator economy ad spending will surpass $40 billion in 2026, according to estimates made by in November 2025.

“Contrary to speculation that influencer marketing would get absorbed into general paid media budgets, the channel continues to grow as its own distinct investment category.” (Source: )

Leave us a comment. Tell us, if you expect to grow your creator business in 2026?

02/04/2026

This February, we celebrate Black History Month, which marks 100 years of honoring . The AIC Creators with Influence Podcast, along with our in-person educational panels, provides a platform for leading voices in the creator economy to share firsthand experiences navigating the unique business challenges creators face.

1️⃣ Listen to insights from filmmaker and multimedia creator, as well as Streamy Award nominee, who discusses the concept of building a legacy.

2️⃣ , a fashion influencer, emphasizes the importance of consistently serving your audience rather than striving for content perfection.

3️⃣ Additionally, Karl Pierre, known as on Instagram and a founding member of AIC, shares his experiences as an alumnus of the highly competitive Facebook Black Creator Program, highlighting the pros and cons of creator accelerator programs.

01/26/2026

Last fall, announced the launch of its new Center for the Creator Economy , a first-of-its-kind academic endeavor in the U.S. The Center hosted a two-day event that featured an opening ceremony and the inaugural ’CUSE Creator Con.’ This event included a series of panel discussions on trending market topics, bringing together students and industry experts. The American Influencer Council (AIC) attended the event and applauds the faculty and students who made this groundbreaking initiative possible.

🔊The AIC is a trade association committed to the educational and professional advancement of social media influencers and is thrilled to see the Center lead the way when it comes to equipping the advertisers of tomorrow for success.

Visit the AIC blog to read more about the event. Link in bio. 📲🔗

12/17/2025

Happy Holidays, from the American Influencer Council.

Thank you for being part of the AIC Instagram community. We are grateful to the many US-based influencers and marketers who count the AIC as a trusted resource for educational business resources, creator economy industry news, and self-employed learning.

We wish you a wonderful holiday season.

12/10/2025

Today, The announced the launch of The Home Depot Creator portal, “a creator-first platform designed to connect digital content creators to The Home Depot, helping them monetize their home improvement content and spark new ideas for future partnerships.”

Applications are now open to all creators. According to the press release, “Once applications are accepted, members will receive creator-focused onboarding and access to immediate content and campaign opportunities. Creators can utilize training resources, best practices, branded hashtags, curated collections and product catalogs to maximize their visibility with The Home Depot. In addition to training, participants benefit from storefront capabilities, special perks, product gifting and more.”

Apply here: creators.homedepot.com

11/20/2025

Overwhelmed by taxes? The AIC sourced many videos on creator taxes and discovered a knowledge gap, so we developed a free educational resource: Self-Employed Tax Guidance for Influencers. This publication is the first comprehensive tax guide for US-based creators curated solely from IRS.gov. Obtain your copy. 🔗 link in bio.

🗣️ Tell us, how do you stay ahead of the curve when it comes to taxes?

Disclaimer: This Self-Employed Tax Guidance for Influencers (the “Guide”) is provided by the American Influencer Council, Inc. (“AIC”) for general informational and educational purposes only. The information in this Guide is not legal, tax, accounting, or financial advice. AIC does not provide tax preparation, legal representation, or accounting services. You should consult your own qualified tax professional, attorney, or accountant regarding your specific circumstances. Read the full disclaimer on pages 2 and 3 of the Guidance.

11/03/2025

Save the Date! On December 18, LIVE on at 6:00 PM PT and on , TikTok will host its inaugural “New Era. New Icons.,” Creator Awards 2025 from the Hollywood Palladium in Los Angeles. , Caleb Hearon , Katseye , , Reece Feldman , and Keith Lee are among those nominated.

Discover the complete list of nominees selected for 14 categories, including Creator of the Year, Video of the Year, Muse of the Year, Breakthrough Artist of the Year, and more: newsroom.tiktok.com/tiktok-awards-us-2025

10/29/2025

Last month, unveiled its own affiliate platform dubbed My Sephora Storefront, “where creators can display their favorite products on the Sephora website, generate shareable, shoppable links for social media, and earn sales commissions,” writes Katie Hicks for .

‣ In less than a month there are now over 1k storefronts.
‣ Sephora is offering a 15% commission on Storefront sales, putting it in line with commissions on ShopMy and LTK, which, per the platforms’ websites, tend to range between 10%–30%.

“It’s the latest sign of growth for the creator commerce and affiliate space, which is set to be worth $16 billion by 2028 and is currently dominated by third-party affiliate platforms like LTK, ShopMy, and TikTok Shop, as well as retailers like Amazon with Amazon Storefront,” states Hicks.

To learn more about My Sephora Storefront and how to apply, visit creators.sephora.com.

🗣️If you’re already using this platform, share your experience in the comments.

08/04/2025

Are you ready to collaborate with your fellow creators on ? Chance Townsend, editor at , posted on Aug 3 that “[YouTube] is currently testing a new feature that allows creators to tag collaborators directly in videos, making it easier for viewers to discover and follow them. The move mirrors similar collaboration tools already standard on TikTok and Instagram, where joint posts and tags boost visibility for everyone involved.”

appears to be the first creator to use the feature and posted a video on Aug 2 in collaboration with creators , , and the Stoke Twins & .
Link: https://youtu.be/Z4hVGCWH1Kc

Will this feature help increase engagement?

05/29/2025

is “looking for two coffee-obsessed storytellers to travel the world and capture the craft that goes into every cup of Starbucks coffee.”

Link to apply:
https://about.starbucks.com/global-coffee-creator/

What the job entails:
1️⃣ Paid, full-time
2️⃣ 12-month role
3️⃣ Travel costs for the creator covered, and travel support provided by Delta Air Lines and Marriott Bonvoy.
4️⃣ Capture your journeys to unique Starbucks locations around the world on social media – from Starbucks Hacienda Alsacia coffee farm in Costa Rica to the Starbucks Reserve Roastery Milano to the breathtaking coffeehouses in Tokyo.

05/21/2025

New research from Digital entitled 2025 State of Social Research.

Key Findings
⏺️ In 2024, creators topped the list for social media marketing budget priorities, taking up 24% of the total yearly spend on average. Unfortunately, many brands are not implementing the most effective creator and influencer strategies, and therefore aren’t seeing the return on their notable investment.
⏺️ Social-first brands prioritize micro and mid-tier creators 84% and 87%, respectively, while low-maturity brands prioritize them less (35% and 47%, respectively). This focus surpasses pouring hefty budgets into celebrity deals that feel disconnected from the brand and often leave customers feeling “sold to”—the opposite of what brands are trying to achieve.

Swipe right ▶️ for more creator highlights from the report.

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