Be Good Foundation

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Be Good Foundation

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Enriching communities by using the bicycle as a catalyst for healing, empowerment and evolution.

10/22/2026

We get by with a little help from our friends ✨

This year, we welcomed more women and girls into our Mentorship Program than ever before. To make it happen, we reached out to our favorite brands to help turn our all-women media and mechanic dreams into reality. And guess what?

Our brand sponsors delivered in a BIG WAY: dollars, tools, equipment, personnel, and so much more. We can’t make a difference in the cycling space without industry partners. And dang, do we have them.

What makes these photos extra special? Each one is the handiwork of our Creative Mentorship team, shot and edited by a Creative Program mentee. For our mentees, it’s hands-on experience and portfolio building with real brand work in a supportive, mentored environment.

Special thanks to our incredible 2026 Be Good brand partners:

Maxxis Bike
Peak Design
Formula 100
Momentous
Feedback Sports
Knipex
BaseCamp Train Where You Belong
Rapha

We have so much gratitude for your belief in us. Together, the sky's the limit.

📸: Megan Zabel Holmes, Megan Sevidal, and Molly Lofton

10/20/2026

We came here to ride dirt and level the playing field in sports photography... and we’re fresh out of dirt.

2026 was the first year of our women’s Creative Mentorship Program. We welcomed three experienced women creative mentors and three up-and-coming mentees honing their craft, and everyone who witnessed it can attest: when they came together, they made both magic and history.

Only 32% of sports photographers are women, meaning women tell only 32% of the story. When we empower women in sports media, we empower women across the world of sport: from athletes, to mechanics, to brands, organizations, and products. It's a ripple effect.

Seeing Rebecca’s Private Idaho and our Mentorship Program through the lens of these brilliant creatives is something we’ll cherish forever. The grit, the determination, the joy, the connection: it’s all there.

Stay tuned as we continue to celebrate them and the photos they made.

📸: Re Wikstrom

10/15/2026

Gravel for everyone has always been our thing here at the Be Good Foundation.

Since 2018, Rebecca's Private Idaho has included a dedicated para-cycling category. At that time, most major gravel events were not as accessible to adaptive riders who may require a little more on-course support to feel safe, perform their best, and have the opportunity to podium.

It's something we'd been helping work toward for years, guided by RPI's incredible para cycling advisor and three-time Paralympian, Meg Fisher. And since that time, partners like Higher Ground and the National Ability Center have shown up to support athletes racing in the para-cyclist category.

It hasn't always been simple. The Forest Service prohibits motorized vehicles on the Harriman Trail, where Stage 1 of the Queen Stage Race takes place. That rule has applied to OPDMDs (Other Power-Driven Mobility Devices), too. This year, thanks to a special exception, adaptive athletes using these devices raced Stage 1 for the first time.

RPI's para-cycling category has also helped us welcome more paracyclists and racers with adaptive needs into our fellowship program over the years. We're so proud to have been a part of this

More gravel for all!

📸: Adventure Scout Media, Stellarmedia , Linda Guerrette Photography

10/13/2026

Shoutout to Momentous for keeping our Mentorship Program riders hydrated, dialed in, and performing at their best throughout race day and beyond.

We can't do this work without industry partners also committed to uplifting women in sports. Momentous' Change The Ratio initiative is working to close the gender gap in sports science by funding research that focuses exclusively on female physiology.

That's some Be Good energy!

Thanks to Momentous and each of our partners for believing in our mission.

📸: '26 RPI creative mentee, Megan Zabel Holmes

10/08/2026

As Rebecca’s Private Idaho continues on as The Big Lost | Gravel Cycling Event, the magic isn’t over. It’s only changing shape.

Read Rebecca Rusch’s words on the future of the Be Good Foundation, and keep an eye out for what’s coming...

Because Be Good may be in your backyard next!

📸: Re Wikstrom, Re Wikstrom

10/05/2026

People, Purpose, Place.

That’s what the 2026 annual Be Good Party was about.

What 3 words define Be Good to you?

📸: Re Wikstrom, Megan Zabel Holmes, Wyatt Caldwell for Stellar Media

09/30/2026

If your bike was tuned at RPI in 2026, it was probably the handiwork of a woman.

And maybe you didn't know it at the time, but you were witnessing a real phenomenon.

Let's talk female bike mechanics. Specifically, the fact that less than 10% of mechanics nationwide are women. That statistic means that you can head into any bike shop across the country and nine times out of ten, you'll hand your bike to someone who isn't a woman.

But at Rebecca's Private Idaho (now The Big Lost) this year, that number was closer to 80%. That's something we're really proud of.

It can be intimidating to learn the craft of bike maintenance when there isn't anyone in the space who looks like you. Whether professionally or recreationally, we think women should be empowered to pick up the tools, tinker, and trust themselves when mechanicals happen. Because they do.

When women feel capable of fixing their own bikes, that confidence ripples across the whole riding and racing space.

📸: Lisa Slagle,

09/28/2026

Blood Road is headed your way, western Montana!

We're teaming up with MT Alpha Cycling for a showing of our founder Rebecca Rusch's inspring, award-winning film, Blood Road, in Missoula, Montana. Tickets cost an optional donation to the host organization.

MT Alpha Cycling is a nonprofit cycling club dedicated to getting more identifying women, girls, and non-binary people on bikes... a lot like us! They focus on cultivating skills, confidence, and competition through clinics, group rides, training, and race support.

Catch this screening at the Headwaters Confluence Center on Sunday, Oct. 4, for a night of bikes, community, storytelling, and more. Grab your ticket here: https://f.mtr.cool/s0idc2r1e0

See you there!

09/26/2026

Today is National Public Lands Day. And you are a public landowner!

Public land is literally my land and your land. Here in Idaho and across the country, these wild spaces offer refuge, play, and a landscape untouched by industry. They're free and open, for every single one of us.

Whether you bike, run, hike, ski, fish, hunt, camp, or just love the view, you benefit from these lands staying protected. And preserving them means generations to come will get to know that same wildness we do.

This year, the timing matters even more: the Roadless Rule is under threat, and the comment period was just extended through October 6. If you haven't submitted yours yet, there's still time!

Head to https://f.mtr.cool/a5qo4elepn and make your voice heard. Need help writing one? Check our last post for tips on submitting an effective comment.

Public land only stays public if we stand up for it. So today, on the day made for exactly this: speak up!

Address

Sun Valley, ID
83353-83354

Website

https://linktr.ee/begoodfoundation

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