Be Good Foundation

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Be Good Foundation

Enriching communities by using the bicycle as a catalyst for healing, empowerment and evolution.

06/18/2026

Meet our 2026 Ride + Race mentee, Kendall!

Kendall Owen is 16 years old, has been riding for 4 years, and she's back for more.

As a returning mentee from 2025, Kendall knows what this program is about. In 2026, she's got a clear goal: get stronger on gravel and keep growing as a female cyclist. We're thrilled to have her again!

Welcome back, Kendall. We can't wait to see you in September!

Stay tuned to meet more of the incredible athletes

06/16/2026

Big news! We’re thrilled to welcome BaseCamp Train Where You Belong as a partner for our Girls Ride/Race Mentorship Program.

BaseCamp has been a guiding force for Rebecca's Private Idaho athletes, including our founder Rebecca Rusch , for years. They're offering not just expert coaching and nutrition advice, but a true sense of community. That spirit is what we’re most excited to share with our mentees.

This year, BaseCamp is stepping in with tailored training plans to help our mentees prepare for RPI, plus resources for parents and nutrition support along the way. And with Coach Tina as our dedicated “team coach,” every mentee will have the encouragement and guidance they need to show up confident and ready.

We’re deeply grateful for BaseCamp’s generosity and belief in our mission. Partnerships like this are what make our mentorship program possible and so meaningful.

If you’re ever looking for a coaching community that truly cares, BaseCamp is the real deal: joinbasecamp.com

Stay tuned for more updates! 💛

06/12/2026

Meet our 2026 Ride + Race mentee, Tallulah!

Tallulah Gerald is 11 years old and has been riding for 6 years.... which is a lot of years when you're only 11. When asked why she wanted to join the program, she kept it simple: her sister did it and had a lot of fun.

There's something special about a program that spreads the way this one does, sister to sister, cousin to cousin, friend to friend, one great experience at a time.

Tallulah, we're so happy you're joining the team and we hope you have fun... lots of it!

Stay tuned to meet more of the incredible girls in our 2026 Girls' Mentorship program. 🚴‍♀️

06/11/2026

Last call for women's creative mentorship applications!

Apply by Monday, June 15th, to be considered for this opportunity.

Let us tell you a little more about who you'd be learning from....

Anne Keller is a longtime photographer for Bike Magazine as well as a professional pizza connoisseur (seriously). Now, she's back behind the lens full-time, shooting for Patagonia, Pivot Cycles, Yeti, Juliana, Osprey, and others... and she brings to her work the same energy she brings to her favorite rides: always going big, never shying away from the hard things, and bringing home the best story to tell every single time.

Lisa Slagel founded Wheelie Creative in her early twenties, built from chairlift conversations and trailhead networking into a studio trusted by The North Face, HBO, Panasonic LUMIX, and Cervélo. Her work lives at the intersection of performance, storytelling, and identity, and it's the kind of work that feels less like advertising and more like culture.

If this opportunity sounds perfect for someone you know, please share it with them.

To learn more about this opportunity and to apply, visit https://f.mtr.cool/knewvpitiw

06/08/2026

Blood Road is headed your way, Bay Area!

Our friends at Bike! Bike! West are hosting another Blood Road screening in Oakland at the Bike East Bay HQ in Jack London Square on June 14. Show up for an evening with the East Bay bike community to celebrate the impact of the bike across the world, across generations, and most importantly, in your own hometown.

This screening is open to the public and all are welcome. We can't wait to see you there!

06/05/2026

Meet our 2026 Ride + Race mentee, Marta!

Marta Mitkovska is 12 years old, has been riding for 6 years, and as a cheetah print lover... will find herself right at home here on Team Be Good!

Marta is also someone who knows what it means to fight her way back to something she loves. After suffering a concussion last fall, getting back on her bike has been a big part of her recovery. And this summer, she's going for it: bikepacking adventures, training goals, and doing it all alongside people who share her stoke for the sport.

We are so glad you're here, Marta. Let's ride.

Stay tuned to meet more of the incredible girls in our 2026 Girls' Mentorship program. 🚴‍♀️

06/04/2026

And while we're on the topic of merch...

The official 2026 Rebecca's Private Idaho jerseys are IN! Inspired by an incredible poster design from years past, these jerseys feature the iconic Boulder Mountain range we all know and love... with a touch of Idaho elk traffic.

Dare we say this is our most epic year of merch yet? These are available on our website (https://f.mtr.cool/joydwqkhmb) or via the link in bio. Snag yours sooner rather than later, they're going fast!

06/03/2026

Less than two weeks left to apply for our re-opened 2026 Creative Mentorship.

If you've been sitting on this... this is your sign!

This mentorship is designed to get you in the room. It's real pre-production work, real event capture at , and real post-production editing experience alongside our incredibly talented media program mentors, Anne Keller and Lisa Slagle. You belong here!

Some sport photography experience required. Applications close June 15.

Learn more and apply using the link in bio or at https://f.mtr.cool/xaqxfkimhy

📷: one of our talented mentors, Lisa Slagle

06/01/2026

THEY'RE HERE!

And they might just be our best work yet.

Introducing the official 2026 Rebecca's Private Idaho Party Shirt, which quite literally makes all the best parts of Rebecca's Private Idaho wearable.

We can't guarantee you'll have a better time at RPI in this shirt, but... actually, we can. You'll have a better time in this shirt.

Get your paws on these by June 7th to guarantee stock in time for your ride in September. Available on our website: https://f.mtr.cool/ywlrecoklr

Big shoutout to our pal Brian Mayfield for this killer design input. Have you ever laid eyes on something so spectacular?!

05/28/2026

Meet our 2026 Ride + Race mentee, Phoebe!

Phoebe Andersen is 12 years old and rides on the Adventure For All gravel team, the first competitive gravel team for humans with exceptionalities! She wants to see more girls and more women in the cycling world and dreams of having strong mentorship as a pillar in her biking career.

It's hard to imagine a more perfect match for this program.

"I want to be around other girls and women who ride," she says, "and I'd love to learn more from others who have been riding longer than I have."

We love that energy, Phoebe. Welcome to the crew!

Stay tuned to meet more of the incredible girls in our 2026 Girls' Mentorship program. 🚴‍♀️

Address

Sun Valley, ID
83353-83354

Website

https://linktr.ee/begoodfoundation

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