09/21/2026
When you show up in your entrepreneurial venture – whether that’s on social media, in a client conversation, at an event, or even on your website – are you showing up as you?
The real you?
Or are you performing a version of yourself that you think people want to see?
Because here’s what I’ve noticed among so many Christian women in their first few years of building a business, a ministry, or a nonprofit: there’s this quiet tension between who they actually are and who they think they need to be in order to succeed.
They tone down their faith because they’re afraid of alienating people.
They stiffen their language because they think “professional” means “polished beyond recognition.”
They study what other entrepreneurs are doing and try to copy the formula, hoping the same results will follow.
And every single time, it leads to the same place: exhaustion, disconnection, and a venture that feels like it belongs to someone else.
Friend, your authenticity is not a liability. It’s not a risk to manage.
It is the very thing God designed to set your venture apart.
And until you embrace that, you’ll keep building something that looks right on the outside but feels hollow on the inside.
God didn’t mass-produce you.
Psalm 139:13–14 tells us, “For you created my inmost being; you knit me together in my mother’s womb. I praise you because I am fearfully and wonderfully made.”
That word “knit” is worth sitting with. Knitting is slow, deliberate, intentional work.
Every stitch is placed with care. There is nothing mass-produced about it.
He crafted you – your personality, your temperament, your way of seeing the world, your specific combination of gifts and experiences and even the hard things that have shaped you.
All of it was knit together with purpose.
And then He gave you a calling that fits the person He made.
Not the person you think you should be.
Not the polished, filtered, carefully curated version of you. The actual you.
If you haven’t already, grab a copy of our FREE ‘Eight Mindshifts that Lead to Confident, Strategic, and Sustainable Entrepreneurship’ eBook today! https://www.shestepsforwardinternational.org/