08/17/2026
"This is where near-zero comes in.
Companies that have realized that net-zero targets may be more difficult to achieve than initially anticipated are rethinking their approaches to better set themselves up for success toward net-zero targets. Near-zero targets require them to cut down to the lowest realistic level, with stringent guardrails ensuring real operational change is happening, companies aren’t buying verified progress, and that they’ve made significant enough progress to neutralize remaining emissions."
- Cate Battey, Director of Growth & Innovation at HowGood, in Food Logistics
Near-zero targets require companies to cut down emissions to the lowest realistic level.