04/18/2012
Live Below the Line is an awareness and fundraising campaign that challenges people in developed countries to feed themselves with the equivalent of the extreme poverty line, to raise awareness of the challenges faced by those trapped in the cycle of extreme poverty.
In 2011 the campaign is being run in Australia, America and the United Kingdom, where people are invited to help raise awareness of the issue of extreme poverty, and raise funds for anti-poverty projects.
The campaign was born in Melbourne, Australia in 2010, and challenged Australians to feed themselves with $2 a day for five days, to raise funds for crucial anti-poverty projects. In just its first year the campaign involved over 2,000 Australians and raised over half a million dollars. In 2011 the campaign has grown internationally, with the challenge taking place in Australia, the United Kingdom and United States in 2011.
The campaign is now one of the fastest growing anti-poverty campaigns in the world, and is expected to raise over a million dollars for anti-poverty initiatives in 2011.
