10/19/2023
"The biggest advantages of AI use reported by small business owners who use it include using technology to save time that can be devoted to other tasks, cutting down on manual mistakes, and growing faster. In addition, 28% of respondents who use AI indicated that they expect it to save them at least $5000 over the next 12 months.
Notably, just 26% of small businesses say they are already investing in AI, while 44% more say they want to start using it soon, a figure that is suggestive of a sector where AI is poised to grow. The top obstacles among those interested in using AI who are not currently doing so are having only a beginner’s understanding of the benefits of AI technologies along with data security, perceived cost, and the learning curve—all obstacles that appear to be surmountable if the business is given proper guidance."
More small businesses are using artificial intelligence effectively, especially as pertains to marketing functions.