Our Motto: To Empower, To Encourage, To Educate• Nationwide 22 million people lack basic checking and/or savings accounts – this population is generally referred to as “unbanked”. • Many people have accounts but rarely use them for their financial transactions or they have difficulty properly maintaining their accounts – this population is generally referred to as “under-banked” The St. Louis Metr
o Area Landscape • According to FDIC’s 2009 Unbanked Household Survey, 88,000 households in the St. Louis Metropolitan area that are unbanked and under-banked. - 7.5% St. Louis households Under-banked - 31% African Americans Unbanked - 1.1% Whites Unbanked Our Goal
Our Goal• 20% of Unbanked Households will open new accounts (20,000) in the first 24 months • 80% of Unbanked Accounts (16,000) will be maintained
