05/19/2026
PSA. 🛠️
One of the hardest parts of my work right now is not having a solid answer when women ask me:
“Where should I go learn?”
I used to answer that question with excitement and confidence. Now? I encourage people to do deep research before attaching themselves to any organization, program, apprenticeship, fellowship, or leadership team.
Research the people.
Research the environment.
Research the intentions.
Not just the branding, popularity, titles, or certifications.
This industry can be extremely performative.🎯
A certificate does not automatically equal skill.
A platform does not automatically equal integrity.
And community visibility does not automatically equal safety or support.
What hurts most is knowing how much we truly wanted to build something intentional and lasting in STL. We never came to compete or compare ourselves to anyone. We came to build, teach, create opportunities, and assemble a strong team.
In the future, our team will be comprised of genuinely passionate, skilled, and responsible people in the field or retired from the field. This will help us tremendously!
Unfortunately, what we’ve learned is that many people want attachment to the name, image, access, or visibility… but not the real responsibility, discipline, investment, accountability, sacrifice, labor, or pressure that comes with truly building something sustainable.
That reality has been heartbreaking to witness firsthand.
Still, we continue to move intentionally, protect our peace, sharpen our skills, and build anyway. 😉
~ JC