05/25/2022
Harold Coker started the Coker Tire Company in 1958. Harold’s first hand knowledge of the old car hobby, and his own struggle to find the correct tires for vintage cars led him to the concept of producing and selling era-specific tires for classic cars. It may have been a gamble, but gut instinct took over and Harold set out to make an attempt at the vintage tire trade, which was in its infancy. At the time, the old car hobby was very different, and no one had a firm grasp on the future of the industry, or if it would be a profitable market.
During the early years, Coker Tire sold vintage tires out of a 500 square foot area in the back of the retail center, while the main business came from walk-in customers wanting tires for their everyday drivers. It was a challenge to determine how to produce tires that were no longer being manufactured, and which sizes and styles would be most popular.
To overcome the challenge of producing brand new tire designs, Coker Tire purchased discontinued molds from old factories and refurbished them to modern standards. Molds were sourced from South America, the Philippines and Australia. When original molds cannot be sourced, Coker Tire has new molds built from original drawings and blueprints.
Coker Tire brokered deals with major tire manufacturers and negotiated worldwide licensing agreements and exclusive distributorships to big-name vintage brands. These brands included B.F. Goodrich, Firestone, Michelin and U.S. Royal thus increasing the variety of products available from Coker Tire.
To expand its customer base in an industry with no recognized method of distribution, Coker Tire initially went to customers by way of car shows and swap meets—a couple of employees would load a small van with tires and set up at car shows across the country. Larger trucks took the place of the van and show travel became the mainstay of Coker Tire’s commitment to its customers.
Now, after four decades, the antique tire division consumes over 200,000 square feet of warehouse space alone. Coker Tire's antique tire division started with one employee in 1974 and today has grown to more than 80.
The Coker Museum houses Harold Coker's son, Joseph “Corky” Coker, personal collection. Corky grew the collection during his career at Coker Tire. With over 100 vintage cars, motorcycles, trucks, buses, and even 3 airplanes hanging overhead, there is something for everyone. Our events can have as many or as few of the vehicles as you would like.
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