08/21/2023
Featured in TIMES SQUARE!
“In the most visible celebration of National Breastfeeding Month in USBC history, we are thrilled to announce that we will be featuring a dual video billboard advertisement in New York City's Times Square! The 15-second ad, created in partnership with A Better Balance, the American Civil Liberties Union, MomsRising, National WIC Association, and the Center for WorkLife Law, celebrates the passage of the PUMP Act and the Pregnant Workers Fairness Act. It will run four times hourly, 24 hours a day from August 20-26 on the NASDAQ and Mi5 billboards across from each other at 43rd Street and Broadway. The ad showcases consumer-friendly information on these essential new rights for parents accompanied by joyful images of new and expecting families and employees. If you are in or around NYC next week, we hope you will stop for a few minutes and snap some pictures to share with us and the world using the hashtag! “
