04/30/2024
Why is ADA non-compliance on websites such a big deal?
Consider the case of the boutique Avanti Hotel, which faced an ADA lawsuit over its inaccessible website. The hotel management faced a harsh reality. Improving the website’s accessibility would cost around $3,000 – a sum they were willing to pay. However, the lawsuit also sought damages, increasing potential expenses to about $8,000 to $13,000 in settlement fees alone.
Fighting the lawsuit was an option, but the financial implications would have been more than a small business like Avanti could bear. They faced the risk of paying up to $25,000 in damages and attorney fees if the court ruled against them. As a temporary measure, the hotel simplified several website pages – including the homepage – to plain text.
The lawsuit likely hit Avanti’s business hard. It caused financial stress and forced them to simplify their website. This change might have turned away potential guests, damaged the hotel’s brand image, and lowered trust. Customers looking online could find the basic site less appealing and choose competitors with more engaging websites instead. This situation shows how ADA non-compliance can lead to legal troubles, loss of revenue and damaged reputation.