01/04/2023
For over a century, the American Legion has been nobly and ably represented by its 1919-patented emblem. As we look to the next era of the American Legion, the time has come for new brand marks
to be used in all marketing communications applications. This also includes new marks for the American Legion Family and program brands.
the new brand marks do not replace the emblems. Instead, the emblems and the brand marks alike are to be used in specific applications that will better serve the American Legion going forward .
Brand Mark vs. Emblem
The brand mark is to be used
in all marketing communications applications,
while the Emblem should be reserved for official
documents and communications.
