06/27/2026
Clear communication is one of the most important skills candidates and community leaders develop along their leadership journey.
Whether you’re speaking at a city council meeting, presenting to a community group, or sharing your vision with voters, clear and confident communication helps people understand who you are and what you stand for.
The good news is that strong communication skills are not something you have to be born with. They can be developed with practice and experience.
Here are a few tips that many candidates find helpful as they begin speaking in front of groups.
1. Start with your “why.”
People connect with stories and purpose. When you speak about why you care about your community or what motivates you to serve, it helps listeners understand the heart behind your campaign.
2. Focus on clarity, not perfection.
You don’t need a perfectly memorized speech. Instead, focus on communicating your ideas clearly and authentically so people can easily follow your message.
3. Practice active listening.
Great communicators aren’t just strong speakers, they’re also strong listeners. Taking time to hear questions, feedback, and concerns helps build trust and meaningful connections.
4. Practice regularly.
Like any skill, communication improves with repetition. Leaders build confidence with lots of practice.
Strong communication is one of the key capabilities of effective candidates and leaders because it allows them to share ideas, build relationships, and inspire others to get involved in their communities.
At League of Our Own Washington, we help women develop these communication skills through mentorship, training, and coaching opportunities, so they can step forward and share their voices with confidence.
Because leadership often begins with the courage to speak up.