10/06/2026
In 2019, three military spouses from three different branches asked a simple question: what if the military community showed up for kindness the way it shows up for everything else?
We met as 2019 Armed Forces Insurance Military Spouse of the Year branch winners. Maria Reed (Army), Jessica Manfre (Coast Guard) and Samantha Gomolka (National Guard). We set a goal that sounded a little wild: 1 million acts of kindness on GivingTuesday.
You took it and ran.
Last season, GivingTuesdayMilitary ambassadors led kindness in all 50 states, Guam, Puerto Rico and 5 more countries, and 41 governors issued proclamations recognizing the day. Blessing bags for veterans shelters. Thank-you bags for postal workers. Kindness clubs in schools. Blood drives. Cards for Veterans Last Patrol. Small acts that added up to something huge.
Today, year eight officially begins. 🎉
Kindness season starts NOW, and ambassador registration is open. Ambassadors rally their base, unit or neighborhood and lead acts of kindness on GivingTuesday, December 1.
Three of us started it. You made it a movement. This year, it's your turn.
👉 Sign up to be an ambassador: givingtuesdaymilitary.com and click "join the movement".
Thank you to our title and founding partner, AFFN , for making it possible to keep kindness growing.