Sevierville Hospitality Association

05/13/2026

Applications are live now! Nominate your star today!

✨ The Search for the Stars is ON! ✨

​It’s time to shine a spotlight on the incredible talent within the industry! SCHTA is officially accepting nominations for the Stars of the Industry Awards. 🌟

​Is there a colleague who goes above and beyond, or a team that defines excellence? Now is the chance to give them the recognition they deserve.

Nominate Today: https://form.jotform.com/261025925192152

​Deadline for Applications: June 30, 2026
Selected winners will be contacted toward the end of July.

The winners selected by SCHTA will be automatically submitted to the TNHTA Stars of the Industry Awards (Purple Iris Awards), which will be presented at the Governor’s Conference this fall.

05/08/2026

2026 Sevierville Hospitality Association scholarship breakfast.

04/08/2026

03/05/2026

Denim & Diamonds in Pigeon Forge is an unforgettable evening of great food, fun, and fellowship — all in support of a life-changing mission. Every dollar raised will directly benefit cancer patients who must travel for treatment and need a safe, supportive place to stay at an American Cancer Society Hope Lodge.

Hope Lodge provides free lodging to cancer patients and their caregivers, easing the financial burden during one of the most difficult times in their lives. Because of supporters like you, families can focus on healing instead of hotel bills.

When you attend Denim & Diamonds, you’re not just enjoying a wonderful night out — you’re helping provide comfort, dignity, and hope to those fighting cancer.

https://SevierNOH.givesmart.com

03/05/2026

Sevierville Hospitality Association hosted another terrific meeting today at Hard Rock Cafe Pigeon Forge. We appreciate the updates and upcoming events from community leaders and look forward to our next meeting on April 2 at the Sevierville Police Department.

03/02/2026

Looking for the perfect option for date night? Governor's Crossing Stadium 14 Cinema and Quaker Steak and L**e are teaming up for Dinner and a Movie! See details below.

Offer valid thru March 31st. Must mention offer at QSL. Dinner first. Movie Second.

12/09/2025

Congratulations to our recipients of the Sevierville Hospitality Association continuing education scholarships, Karina Ramirez and Brandy Dominguez. We are extremely proud and grateful to have you both as part of this association.

12/05/2025

Be sure to visit Governor's Crossing Stadium 14 Cinema this week for your favorite movie and to enjoy the beautiful Christmas trees decorated by local businesses in support of SHA!

12/04/2025

What a great membership meeting this morning as we distributed monetary gifts to a few area non profits. This year, we were able to share with Mountain Hope Good Shepherd Clinic, Taylor Faith Ministries, Safe Harbor Child Advocacy Center, Boys and Girls Club of the Smokies, Sevier County Food Ministry, and Smoky Mountain Area Rescue Ministries. A huge thank you to these non profits for how well they serve our community. Thank you to our members for equipping SHA to give back in such a way.

12/03/2025

Ripley’s Aquarium of the Smokies is the number one thing to do in Gatlinburg, Tennessee. Explore interactive exhibits, walk through an underwater tunnel, and get up close with sharks, penguins, and exotic marine life. Plan your visit today!