Sevierville Hospitality Association

Sevierville Hospitality Association To foster a cooperative relationship

At the Sevierville Hospitality Association (SHA), we want to create relationships that strengthen the hospitality associations in Sevierville to ensure the continued success of the tourism industry.

Make your plans to join us! Interested in a team or hole sponsor? Make sure to reach out soon!
08/04/2026

Make your plans to join us! Interested in a team or hole sponsor? Make sure to reach out soon!

06/08/2026

You don't wanna miss this!

It's time for our yearly Ice Cream Social! Mark your calendars and join us for the perfect way to give back to local scholarships!

Applications are live now! Nominate your star today!
05/13/2026

Applications are live now! Nominate your star today!

✨ The Search for the Stars is ON! ✨

​It’s time to shine a spotlight on the incredible talent within the industry! SCHTA is officially accepting nominations for the Stars of the Industry Awards. 🌟

​Is there a colleague who goes above and beyond, or a team that defines excellence? Now is the chance to give them the recognition they deserve.

Nominate Today: https://form.jotform.com/261025925192152

​Deadline for Applications: June 30, 2026
Selected winners will be contacted toward the end of July.

The winners selected by SCHTA will be automatically submitted to the TNHTA Stars of the Industry Awards (Purple Iris Awards), which will be presented at the Governor’s Conference this fall.

2026 Sevierville Hospitality Association scholarship breakfast.
05/08/2026

2026 Sevierville Hospitality Association scholarship breakfast.

04/08/2026

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Sevierville, TN
37864

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