ANA Business Marketing, Phoenix

05/16/2022

Don't think Instagram is right for B2B? Think again. https://www.inc.com/hillel-fuld/why-tech-companies-even-if-theyre-b2b-should-stop-ignoring-instagram.html

03/25/2022

Are your marketing and sales teams aligned?

Sales and marketing alignment remains one of the toughest challenges among many B2B companies. However, while they may have different views of what defines success, sales and marketing executives are acting much more in tandem when it comes to serving their customers, says a new study. Buyers are al...

02/16/2022

The Purpose of Content Marketing for B2B vs. B2C Brands

Both B2B and B2C marketers say the main purpose of content marketing is to generate brand awareness, but they differ on the other top reasons. See the research.

01/21/2022

Setting a Brand-New Stage for B2B Buyers

Improving the customer experience (CX) is a major priority for B2B marketers, according to a recent Forrester study, as companies look for new and creative ways to deliver their content across the purchasing landscape. Having comprehensive measurement programs may be half the battle.

08/17/2021

Why CMOs are going all-in on marketing ops.

As complex market conditions and sudden disruptions like the COVID-19 pandemic put pressure on marketers to respond to new realities at a moment’s notice, it’s putting marketing operations at the forefront as the key to agility, collaboration, and customer focus.

07/26/2021

B2B ad spend set to surpass $30B in 2023.

The B2B shift to digital ad spend is accelerating more quickly than most could have imagined, according to eMarketer’s US B2B Advertising Forecast ’21. With a surge of dollars now being directed at mobile and display advertising, the move away from traditional B2B marketing as we knew it is now ...

06/22/2021

Hello ANA Phoenix! As we put the pandemic behind us and begin planning for live events again, we'd love your insights on how the ANA can be most helpful. Will you take 5 minutes to complete our short survey?

Take this survey powered by surveymonkey.com. Create your own surveys for free.

06/21/2021

How to prepare for the changing nature of data.

Amid seismic shifts in the digital landscape, one question consistently arises: What can brands and advertisers do to adapt? One major part of the answer is first-party data, which is expected to play an outsized role as cookies fade, privacy rules ramp up, and consumers continue to demand more priv...

05/20/2021

The future of events is hybrid!

We can all agree that we've experienced a little bit of adversity and heartache in the past few months, and in many ways. John Woo and Jeff Youngs of GES, an ANA Thought Leadership Partner, share some silver linings and learnings from their experiences in pivoting to virtual events.

05/17/2021

Are you using intent data? Share the pros and cons.

Among the top challenges are creating a strategy and measuring the impact of intent data, Intentsify and Ascend2 report.

03/31/2021

The recipe for true joint sales and marketing success is measurement-based strictly on outcomes. Read more:

It’s no longer about sales and marketing alignment per se. It’s about two teams working in tandem to drive revenue and nurture relationships, as the pandemic has provided an opportunity for B2B marketers to steer the relationship in a fundamentally new direction.

12/18/2020

Wishing you all a happy and safe holiday season!