08/26/2026
JCCC会員サービス委員会 産業・経済担当では、Fast Accounting社より講師をお迎えし、「Cross-Cultural Creative Design for Japanese Brands」（「日本ブランドのための異文化間クリエイティブデザイン」）と題したセミナーを開催いたします。※本セミナーは英語で行われます。
The JCCC Member Services Committee will host a seminar featuring a speaker from Fast Accounting titled “Cross-Cultural Creative Design for Japanese Brands.”
**This seminar will be conducted in English.**
Seminar Topic:
Many Japanese companies entering the United States face significant creative and strategic hurdles in brand translation. Beyond the common mistake of stripping away authentic Japanese design assets, Japanese enterprises often encounter a complex landscape of varied American consumer sensibilities. A central challenge lies in navigating contrasting cultural philosophies: the deeply rooted Japanese virtue of understated modesty and quiet mastery versus the American market expectation for direct, confident brand positioning. Furthermore, the traditional instinct to withhold creative communication until an offering reaches absolute operational perfection often leads to lost market momentum in fast-moving, digital-first Western ecosystems.
This interactive seminar explores how Japanese organizations can bridge these cultural divides through strategic art direction and visual communication. Utilizing the Spectrum of Sensibilities and the Kitsunaka Model, we examine how to map brand identity across cultural customs, celebrate authentic craftsmanship, and articulate core value propositions with clarity and conviction rather than perceived boastfulness.
As a live case study, we walk through the recent visual rebrand of Tokyo-based Fast Accounting. We explore how bold art direction, intentional typographic hierarchy, and proactive early-stage design deployment turned cognitive naming hurdles into distinct market strengths. Attendees will gain actionable design frameworks to evaluate their current brand assets, harmonize Japanese aesthetic integrity with North American audience expectations, and establish an authentic, high-impact visual presence in the U.S. market.
【日本語要約】日本ブランドのための異文化間クリエイティブデザイン
日本企業が米国市場でブランドを展開する際に直面する、文化や消費者感覚の違いを踏まえたブランディングとビジュアルコミュニケーションについて解説します。日本らしい美意識や職人性を大切にしながら、米国市場で求められる明確で自信のあるブランド発信を実現するための考え方やデザイン手法を、Fast Accounting社のリブランディング事例を交えてご紹介します。参加者が自社のブランドやデザインを見直し、米国市場でより効果的に発信するための実践的なヒントを学べるセミナーです。
是非奮ってご参加ください。
https://www.jccc-chi.org/view/?event_id=208
