08/31/2026
Tony Ferreira -- Deep Roots in Marin and Sonoma Dairy History
Does anyone recognize the handsome guy in these pictures? If you guessed Tony Ferreira of Petaluma, you are correct! Those photos appeared in the January 16, 2015 issue of the Petaluma Argus-Courier, part of a story by Harlan Osborne entitled "Ferreira's milk bottle collection is Grade A." The article is available online (https://www.petalumanews.com/2015/01/16/ferreiras-milk-bottle-collection-is-grade-a/), but may only be accessible by subscribers. I have included a copy in the comments below.
One of the reasons I love researching our history is the people it has given me the chance to meet. One of them was Tony who I first met in connection with work I was doing a few years ago with the Marin History Museum on a milk bottle exhibit (as the Argus-Courier article suggests, a topic about which he knows quite a bit!). He kindly invited me to visit him at his home in Petaluma for a chat and to see his impressive collection (see the photo of Tony' collection in the comments). He has continued to be a friend and valuable resource ever since.
Tony's father, Antonio Gonsalves Ferreira, was born on the Azorean island of Terceira. He was single when he first came to California, and after working here for a while returned to Terceira where he married Tony's mother, Tereza de Jesus Ormonde They returned to California and located in the Imperial Valley. They then moved to the far north of the state, ultimately ending up in Humboldt County where one of Antonio's brothers was working on a farm. Tony, the second of Antonio and Tereza's five children, was born in 1933 in the small town of Fresh Water, just east of Eureka.
In 1937, when Tony was four, the Ferreira family moved south to Marin. Antonio's brother-in-law, Frank de Mello, was working as a milker on the Freitas Home Ranch in what is today Terra Linda (see the comments below for an aerial overview of the Terra Linda/Lucas Valley area with the locations of the various dairies that operated there) and was able to help with the relocation. Antonio found a job as a milker on the Santa Margherita Ranch just to the north across the hills in Lucas Valley and the Ferreira family took up residence in a mobile home on the adjacent Luiz Dairy. The Santa Margherita Ranch had just been acquired by an insurance executive named Herman Behrens from the Manuel Freitas estate, and the dairy was operated by a partnership including George Alpers (a former San Rafael mayor and a founder of Marin County Milk Co., acquired by Borden in 1930), G.C. Pinheiro (the superintendent of the Borden plant in San Rafael), and Manuel Pimentel, another prominent Marin dairyman.
In 1942, Joseph Bettencourt took over the dairy operation at the Santa Margherita Ranch. He had owned a dairy in the Waldo community just north of Sausalito, but his property had been expropriated by the government for the new Marin City community supporting the Marinship project. As a result of that ownership change, Antonio lost his job. However, he was able to find work on the Big Rock Ranch owned by Manuel Teixeira just a couple of miles west on Lucas Valley Road, and the family moved there. That property was much later acquired by George Lucas and is today home to the Summit Skywalker Ranch and Skywalker Vineyards (https://www.skywalkerretreats.com/summit-skywalker-ranch).
Tony and his siblings initially attended Loma Alta School located on Lucas Valley Road between the Grady and Luiz ranches, a walk of a couple of miles each way (more challenging on the uphill leg coming home after school) and later San Rafael High. When Tony was old enough to get a junior learners permit, he was able to drive down Lucas Valley Road from Big Rock to the Highway 101 intersection, but would have to park at the Le Chateau parking lot and take the bus the rest of the way to school.
In 1950 the Ferreira family moved to Schellville in Sonoma County where Antonio operated a dairy along Highway 121. After Antonio passed away in 1956, Tony, who was then 23, took charge of the dairy operation.
In 1960, Tony moved to a new dairy bisected by Rodgers Creek on Arnold Drive. The property was owned by Tom Vella, who established Vella Cheese Company in Petaluma (which sadly just recently closed), and Tony initially leased the property for three years. He ended up spending the next 34 years there, although never signed another formal lease with Tom -- that was back in the days when everything was done on a handshake basis.
Although the Arnold Drive dairy would be Tony's center of operations for the next three decades, he was more broadly active in the dairy business, acquiring cows and milk contracts, and, in 1961, opening the Meadowsweet Drive-In Dairy in Santa Rosa’s Mayette Village. That business did not have any cows of its own, but purchased milk from Tony's dairy and others, which it then pasteurized and bottled on site. The black and white photo above shows Tony paying for butter at Meadowsweet while his brother, Ralph, waits in the car.
Tony retired from dairy farming in 1994, although he remained active for a few more years with Ferreira Sawdust Sales which provided animal bedding to local dairies, nurseries and horse ranches. Today he is still at his home off of Adobe Drive in Petaluma where, as noted, he tends his milk bottle collection
Tony's older sister, Helen Ferreira Mendes, also has a connection to our Center. In 1991 she donated to us a banner that she had sewn in memory of her husband, Manuel Mendes, a former Marin-Dell milk truck driver. That banner was used in our 1991 Festa, and, a couple of years ago, was resurrected and used again. Here's a post we shared about that just prior to our 2024 Festa where Helen's banner proudly led the procession: https://www.facebook.com/100064768144178/posts/836885955147002/?mibextid=wwXIfr.
Many thanks to Tony for his patience and all the help he has given me, and to Tony's niece, Diane Repp, for all her assistance with this post.
Mike Moyle
Historian, IDESST Sausalito Portuguese Cultural Center
Email: [email protected]