10/10/2023
Today, on Indigenous Peoples’ Day, the Press Democrat Guild is urging Sonoma Media Investments’ leadership to make amends for the Trecini Winery advertisement published in the Oct. 4 print edition of The Press Democrat. (We'd rather not link to it. See SFGate's recent coverage on the issue.)
Our union members vehemently oppose the tone and tenor of this ad, which is not only culturally insensitive and offensive, but misrepresents, trivializes and disregards what Indigenous Peoples’ Day is about.
Sonoma Media Investments’ Diversity, Equity and Inclusion statement reads: "We pledge to promote equality and humane treatment of others, and to oppose prejudice, indifference, sexism, intolerance and hate. This we will do through our hiring, promotion and retention practices, through our advertising programs and customer service, and through our news coverage and community engagement."
These values are important to our union, not only as they apply to our mission and reporting, but also in how they shape the culture of our newsroom.
We call on our employer to recommit to our stated values by issuing an apology, retracting the advertisement, and reviewing the systems by which it was approved.