07/08/2025
The Secret to an Unstoppable Brain | Groundbreaking science on the “habenula,” a little-known brain area, reveals its negative powers over behavior change, mental health, and motivation. Kyra Bobinet, MD, MPH Bobinet shares her discovery of a novel approach that neutralizes the habenula and unlocks our ability to become unstoppable.
Dr. Bobinet specializes in health behavior change, particularly the know-do gap (knowing, but not doing). She turned to neuroscience after 30 years of testing interventions and discovered the Iterative Mindset Method™. A Harvard Health Innovator awardee, Stanford University educator, and Leech Lake Band of Ojibwe citizen, Dr. Bobinet pioneers sustained, brain-based behavior change. This talk was given at TEDxSantaCruz 2024 Rising Together.
Groundbreaking science on the “habenula,” a little-known brain area, reveals its negative powers over behavior change, mental health, and motivation. Dr. Kyr...