10/12/2026
A cherished and wondrous piece of the Gaviota Coast has held its breath for 140 years under the pressure of development. It is now very close to exhaling a sigh of relief.
The people and organizations who have spent generations protecting it are now on the cusp of not only buying the land, but preserving it in perpetuity and eventually opening its gates to the public.
The Naples property (officially known as Santa Barbara Ranch), comprising more than 1,000 acres just west of Goleta, went up for sale last year.
Again.
It had been put on the market many times before. Ambitious developers came and went. Conservationists — and even the land itself, open-minded eccentrics believe — have long played defense.
If all goes according to plan, the fought-over landscape will never see the proverbial pickaxe. The aforementioned conservationists are working to secure the full $81 million enchilada.
The buyer is the Land Trust for Santa Barbara County, a nonprofit organization dedicated to preserving open land against development interests. To date, that amounts to nearly 60,000 acres across Santa Barbara County, including the Arroyo Hondo Preserve, just a stone’s throw away from Naples.
“The Land Trust has been around for 40 years, and working to conserve the Gaviota Coast has been a part of that the whole time,” said Executive Director Meredith Hendricks. The organization views Naples as part of its next chapter.
The budding, but not yet final, sale begs the question: Is this the end of the Naples saga? Or is this just the beginning of a marvelous future?
Read More: https://www.independent.com/2026/10/08/saving-naples-once-and-for-all/?utm_source=facebook&utm_medium=social&utm_campaign=Cover-Story-&utm_content=Environment&utm_gen=utmdc
📸: Gavin Palmer; Santa Barbara Museum of Natural History