C&H Letterpress, Inc.

02/13/2024

On Valentine's Day, who doesn't think of giving wine or some chocolates?

On these occasions, it becomes vitally important to highlight your product with special packaging, adapting it to the occasion and differentiating it from the rest of the products out in the marketplace.

https://www.chletterpress.com/sustainable-product-for-valentines-day/

02/01/2024

The world of luxury is shifting its focus. Traditionally associated with ostentation and exoticism, today it is more like concepts such as slow, local, and artisanal, or what is the same: sustainable. An eco trend that is here to stay in the fashion, design, or architecture industries, and in packaging.

01/21/2024

Recent studies indicate that more than 71% of online shopping users would recommend and repeat the purchase if it arrives in .

Creating a memorable takes time but it is worth it. It means connecting directly with them, creating a bond that will almost certainly mean that customers will buy again. To achieve this, a brand must invest in the design of its packaging.

More than half of consumers say they would make an online purchase again if they received it in packaging that met their expectations.

01/18/2024

New year, new trends!

Packaging trends have gone beyond aesthetic preferences – more neutral, livelier designs, larger and smaller fonts – and have turned into solutions promoted by social and environmental movements.

Click in the link to read more
https://chletterpress.com/new-year-new-trends/

Packaging trends have gone beyond aesthetic preferences – more neutral, livelier designs, larger and smaller fonts – and have turned into solutions promoted by social movements

12/20/2023

Christmas packaging is not like any other occasion. It requires attention, care, and delicacy. That is why it is advisable to use colorful and original packaging, and interior protections that add a touch of magic to the gift.

If you use eye-catching accessories that serve to protect the gift, or reusable containers that become a second present, you will catch the attention of your clients, and thanks to these ideas they will become recurring clients and you will be guaranteed success.

11/06/2023

Christmas marketing campaigns have already begun, and with it, the colorful packaging that encourages us to buy more. These designs with magical and comforting spots make us remember these products and our eyes go to them.

An interesting fact is to know that every year food sales soar by up to 40% at this time. Brands are aware of this factor; therefore, they visually stimulate us to need that Christmas or Halloween product.

https://www.chletterpress.com/halloween-and-christmas-packaging-strategy/

09/05/2023

Did you know that for foil stamping technique the type of dies/tools is very important?

There are several types such as magnesium, copper or brass. The rule of thumb is that the harder the metal, the longer the sharp edges will remain and the sharper the image.

Click here to know more about them

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09/05/2023

Let’s talk about the benefits of foil stamping paper.

The foil is a decorative process that is achieved with a metallic paper, leaving a shiny appearance. Traditionally it can be obtained in up to 12 different colors; however, we now have hundreds of colors to choose from. The most used, or traditional are gold – Silver – bronze.

It consists of a thermal transfer printing system that does not use ink to print. This technique uses heat and pressure to transform sheet metal into products with different colors and textures.

You can find more information in the following link ⬇️

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09/05/2023

Cold foil and hot stamping, two unique printing techniques 🔝👌🏻

The first difference between cold foil vs. hot stamping is the technique. Hot stamping is known to be a traditional printing system carried out by thermal transfer. Usually, it requires a stamp -in which the embossed design to be stamped has been engraved- which is pressed against the foil (whose adhesive is already activated thanks to the temperature and heat), making the design adhere to the desired substrate.

Meanwhile, cold foil is not based on temperature, but on ultraviolet light, so it needs a flexo printing machine. Here the foil fixes the design to the substrate with the help of a roller that puts pressure on the foil and the wet parts of the UV adhesive are placed on the material (according to the required pattern), and then dried under a UV lamp.

07/18/2023

If you want to make a packaging change, it is important that you plan and establish a thorough, clear and effective strategy with the aim of ensuring the success and sales of your products.

But where to start? Below, we give you all the details. As you know, a good packaging design is key to attracting consumers.

In order to capture their attention, among the multiple products of the competition the packaging as a whole must be:

- Attractive
- Functional
- Ergonomic
- Sustainable
- Innovative

https://www.chletterpress.com/packaging-change/

A good packaging design is key to attracting consumers. The packaging as a whole must be attractive, functional, ergonomic, sustainable and innovative in order to capture your target attention

06/09/2023

There are different prototypes of the packaging design with different shapes, colors or textures and different logos. In order to appreciate them correctly, it is necessary to see them physically in order to make a decision.

For this reason, we have compiled 8 reasons why packaging dummies are essential. Click on the link below to have more information and if you like it don't forget to share 😉

Packaging is very important when it comes to finalizing the sale, so choosing the correct and functional design is vital to achieve the objectives.

06/08/2023

Thousands of products with different shapes, colors, smells and textures invade us with the sole objective of being the ones chosen to be part of our final ticket. When designing packaging, the strategy to follow is so important that it can mean the difference between success and the disappearance of the product.

For this reason, in this new blog, we will review with you 7 key points to consider so that the design of your product packaging is attractive and, above all, irresistible.

Click here and remember to share!

https://www.chletterpress.com/7-tips-to-design-the-packaging-you-need-for-your-product/