CalFlowers

06/02/2026

Every day, talented young people scroll past careers they've never heard of. They swipe through content about their passions – growing things, designing spaces, feeding communities – without ever connecting those interests to a profession in horticulture. That's not a pipeline problem. That's a visibility problem. And visibility, in 2026, lives on social media.

That's exactly why Seed Your Future launched the inaugural campaign.

Learn more and participate in the campaign: https://www.cafgs.org/news/syf-pr-6-2-26

06/02/2026

Join J. Keith White AIFD CFD in an immersive experience where you’ll design an organic, low, and lush rectangular arrangement that feels both effortless and artfully refined on the final day of the 2026 Fun 'N Sun Convention (August 8). Working with striking materials like protea, delicate field cuts, and soft flowing elements, you will explore how movement and structure can beautifully coexist.

The focus of the class is on discovering winning combinations – blending trend-forward colors, rich textures, and unexpected pairings that bring depth and personality to your work. Whether you are a beginner or a seasoned floral enthusiast, this workshop welcomes you to loosen up, trust your instincts, and create something truly captivating.

Learn more and register: https://www.cafgs.org/news/handson-keith-white..

06/01/2026

The mass-market floral industry converged on the Broward County Convention Center for Floriexpo 2026, delivering what attendees and organizers are calling an unprecedented, record-breaking year for business, networking, and industry-wide collaboration.

Driven by shifting consumer behaviors and an influx of next-generation professionals, the 2026 event completely outpaced previous years. Most notably, the event solidified its position as the definitive destination for high-volume retail. High-level buying teams and category managers representing a wide swath of major retail banners, brought immense purchasing power directly to the exhibition floor and giving exhibitors unparalleled access to decision-makers from the nation’s top grocery, box store, and mass-merchandise chains.

Read the full recap and mark you calendars for Floriexpo 2027: https://www.cafgs.org/news/fe-2026-pr

06/01/2026

On the final day of the 2026 Fun 'N Sun Convention, we welcome you to join Amy Balsters on Saturday, August 8, for a fast-paced, hands-on class that will include two trending bouquet styles. Discuss current bouquet trends, popular varieties to achieve these looks and be guided step-by-step in creating a modern, one-sided white and green bouquet focusing on form and texture. Next, you will be guided through a color-forward, airy, no-foliage style bouquet.

Use this technique to create artful, in demand bouquets that brides are asking for. You will learn how to terrace blooms, create moments of impact, and apply design principles in trending styles that will set you apart from your competition.

Register now: https://www.cafgs.org/news/handson-amy-balsters..

06/01/2026

05/29/2026

05/29/2026

CalFlowers members recently gathered for two special post–Mother’s Day celebration filled with food, drinks, and meaningful connection in Watsonville and San Diego, CA. Members represented from across the floral community attended to relax after the busy holiday season, reconnect with industry friends, and welcome new faces into the group.

Board Vice Chair Lisa Filice, Transportation Director Chris Johnson, Senior Staff Accountant Don Alwer, and Board Member John Louie were in attendance, to greet and warmly welcome guests, helping create an inviting atmosphere throughout the event. There were wonderful gatherings centered around collaboration, conversation, and strengthening the relationships that continue to support and inspire the floral community.

05/28/2026

Thank you to the Memorial Day Flowers Foundation, volunteers, family members, growers, wholesalers, importers, and transportation providers for coming together to remember those who have served. CalFlowers members play a vital role in this effort, generously providing flowers, resources, and support that help bring this meaningful tribute to life year after year.

The featured photos showcase floral preparations at the Arlington National Cemetery in Washington D.C.

05/27/2026

The floral industry’s most anticipated gathering is headed to Pasadena, California. Join us August 5–8, 2026, at the iconic Langham Huntington Pasadena as CalFlowers proudly celebrates 85 years of floral excellence at the 2026 Fun ’N Sun Floral Convention — “A Legacy in Bloom.”

Whether you are a grower, wholesaler, retailer, supplier, designer, or industry partner, Fun ’N Sun is where relationships grow, ideas flourish, and the future of floral comes together.

Early bird registration is available until June 3, so be sure to register now! https://loom.ly/ras4HT4..