Like Bike to Work Day, Bike to Shop Day is an annual program that encourages people to bicycle for transportation as part of National Bike Month celebrations. This day is a one-day promotion to encourage people to shop by bike, usually an easier trip than riding to work. We are asking local merchants to participate by encouraging individuals to arrive to their location by bicycle by providing an i
ncentive or promotional offer. This can consist of a discount on any particular item(s) or a freebee of some sort. It is left to the discretion of the merchant. The Silicon Valley Bicycle Coalition wants to encourage people to ride their bikes to shop at local merchants and reward local businesses that are bicycle-friendly by sending customers.
• Merchants will be listed and mapped on a Shop by Bike web site using Google maps so it’s zoomable, clickable to view shop and offer information, portable with smartphone.
• Shop by Bike web site will have a blog with how-to tips, merchant & shopper profiles
• Printed “Bike to Shop Day” window posters will be available to participating merchants.
