04/21/2026
Why Baselines Matter — And Why We Built www.FalseClaimsChecker.org
Across public-interest work — from animal advocacy to climate to social policy — institutions regularly claim progress.
They report impact.
They describe success.
They ask for trust.
But far too often, they do not answer a simple threshold question: relative to what baseline?
Without a clear baseline, a claim of “impact” cannot be independently verified. It becomes a statement without a measurable standard, and in that gap, perception can replace reality. An organization can appear to succeed while underlying conditions remain unchanged — or even worsen.
This is not always intentional. But it is systemic. And it matters.
At its core, this is a question of legitimacy. Public-interest institutions operate with authority and influence, often shaping outcomes that affect animals, children, and vulnerable communities.
FalseClaimsChecker evaluates public-impact claims using a strict binary disclosure standard. Claims are assessed for baseline clarity, comparator structure, evidence, and interpretability.