The SF Market

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The SF Market is a wholesale marketplace that connects growers and their produce to food businesses throughout the Bay Area.

We provide the critical food infrastructure, programs and relationships to help the Bay Area food community thrive.

10/06/2026

It is with great sadness that we share the passing of longtime Market volunteer and former Board President, John Monfredini. During his 35 years of service on the board, including 25 as President, John played an instrumental role in the Market’s rapid growth and expansion. While there are far too many accomplishments of his to list here, notable highlights include his leadership in the construction of 2101 Jerrold Avenue in 2000 and negotiating our 60-year lease extension with the City of San Francisco in 2013, ensuring long-term stability for the Market and our Merchants. John’s positive impact on our Market community will be felt for decades to come.

We are deeply grateful to John’s many years of dedicated service and commitment to our Market community and are thinking of his family and loved ones during this difficult time.

For those who wish to attend, the Celebration of Life will be held on October 23rd at 11am at Saint Bartholomew Church in San Mateo.

10/05/2026

We are excited to announce our recently elected San Francisco Market Corporation Board of Directors leadership. We’re grateful to these four current Board Members who are stepping into or continuing in these critical leadership roles as we advance The SF Market’s mission and deepen our impact across the region’s food and agriculture community.

- Terry Feinberg – President
- Lauren Kahn – Vice President
- Leslie Krasny – Secretary (continuing)
- Laurie Poston – Treasurer (continuing)

As a nonprofit organization, The SF Market is deeply grateful for our community of dedicated volunteers, who generously contribute their time, expertise, and leadership through service on our Board of Directors and Advisory Committees.

10/01/2026

We were thrilled to read San Francisco Chronicle's recent story about Piennolo tomatoes. SF Market merchant Cooks Company works directly with Mariquita Farm to connect this unique varietal with Bay Area chefs and restaurants. Piennolos are a petite varietal of grape tomato native to the volcanic slopes of Mount Vesuvius in Naples, Italy with a distinctive shape and incredible flavor. They ripen slowly and can stay fresh for months when properly stored. Available for only a few months every year and grown by just one commercial farm in Northern California, some come from as far away as New York to get their hands on this delicacy.

09/30/2026

We extend our heartfelt gratitude to Vincent Korta as he completes his term as President of The SF Market Board of Directors after many stellar years as a volunteer. Vince’s leadership was instrumental in helping the Market deepen our impact on the regional food and agriculture community.

The Market will benefit for years to come from Vince’s many contributions, from the highly visible, such as celebrating our 10 Millionth pound of produce donated through our Food Recovery Program, to foundational impacts, including strengthening key Market relationships.

Thank you for bringing your unwavering passion and energy to The SF Market, Vince! We wish you the best and look forward to you visiting the Market during a sunrise walk in the future!

09/28/2026

This Food Waste Prevention Week we’re nominating The SF Market’s Food Recovery Program Manager Carolyn Lasar as our Food Hero. Food waste and food insecurity go hand in hand. For over ten years Carolyn has been ensuring that healthy, delicious produce ends up on the plates of those who need it, not in landfills. Every morning she connects an average of 4,000 pounds (2 tons) of unused produce from our wholesale produce merchants with trusted community organizations who distribute it to Bay Area families, seniors and individuals facing food insecurity. Under Carolyn’s leadership, our program has recovered over 11 million pounds of produce for our community, which would have otherwise been destined for landfill.

“I have the best job in the world - I get to share, for free, the incredible bounty of fresh produce that we have here at The SF Market.” – Carolyn Lasar

09/26/2026

September 26th is The SF Market’s 63rd Anniversary in Bayview Hunters Point. We opened our campus in 1963, along with the Merchants who moved with us from the original downtown location, including Stanley Produce and Washington Vegetable Company. Today we reflect on the Market’s incredible history and legacy and are deeply grateful to our merchants, volunteers, community partners, and team members – past and present – who have allowed us to serve the Bay Area community for over six decades.

While the Market has changed and evolved considerably over the past sixty-three years, our heart remains rooted in our merchants. Many of the people you see at the Market today are direct descendants of the families who helped build it into the bustling produce hub it is today. In many ways, the Market has grown alongside San Francisco, with generations of merchants adapting and evolving to meet the changing needs of a growing city while preserving the traditions and community that have always defined us.

09/10/2026

Come grow with us! 🌱With the retirement of our long-term Food Recovery Project Manager Carolyn Lasar, we are searching for her successor who will carry her work forward.

This role will lead the day-to-day operations of The SF Market’s award-winning Food Recovery Program, which recovers unused fresh produce and grocery items from SF Market merchants and redistributes them free of charge to a network of nonprofit Community Partners serving food-insecure Bay Area residents. Reporting to the Market Community Program Manager, this role builds and maintains relationships with merchants and Community Partners, oversees donation quality and data tracking, and represents The SF Market to funders, City agencies, and community stakeholders.

If you or someone you know is interested in creating meaningful impact in our community and working directly with our incredible community of merchants, nonprofit partners and food recovery leaders, we encourage you to apply! Learn more: bit.ly/4r5zshP

08/27/2026

It’s the start of California fig season! From now through November you can enjoy some of the tastiest figs in the world. California has the perfect climate for growing figs and produces 98% of the fresh figs sold commercially in the United States. Figs are naturally sweet, so they’re a great alternative to added sugar! Our Merchants (including Earl from Earl's Organic pictured here!) have all of your fig needs covered as we head into fall.

08/24/2026

Last week we had the pleasure of hosting Carl Overaa, Doug Espland and Elliot Moore of Overaa Construction and Erik Larsen of Columbia Bank for an early morning tour of The SF Market to learn about our wholesale/distribution infrastructure and operations, as well as our signature Food Recovery Program. We are grateful for the opportunity to introduce these guests to our dedicated merchants and remarkable community partners and to share The SF Market’s history and leadership in supplying fresh healthy produce to our community.

Highlights of the tour included:

- Touring the coolers with fourth-generation merchant Mike Pizza at , a San Francisco Legacy business that has been in operation since 1931
- Tasting fresh tomatoes with Ric Tombari at Cooks Company, who supply fresh produce to over 900 Bay Area restaurants
- Learning how The SF Market addresses food insecurity through our award-winning Food Recovery Program with Community Program Manager Pete Olsen and Luz Meija-Mas, Operations Manager with the Coalition of Concerned Medical Professionals
- Touring our newest building at 901 Rankin, an 85,000 square foot LEED-gold certified facility that was completed in 2015
- Seeing the banana ripening rooms with

We deeply appreciate their genuine interest in our work and our community impact and are very impressed with the community investment that Overaa and Columbia Bank are making in our immediate neighborhood and across the Bay Area to improve the lives of everyone who makes San Francisco and the entire region home.

07/03/2026

This momentous Fourth of July, we celebrate the people who have been feeding our communities over the past 250 years.

From wholesale merchants to farmers, grocers, retailers, restaurant workers and food service individuals, countless individuals work night and day to ensure fresh, nutritious food reaches our tables. At The SF Market, our Merchant businesses are the vital link connecting California’s agricultural community with our vibrant regional food scene, ensuring Northern California has access to healthy, seasonal produce all year long.

As we gather with family and friends to enjoy a holiday meal, we are grateful for these companies and the individuals who have been the backbone of our nation’s food system for 250 years.

Wishing you a safe, happy, and delicious Fourth of July. ❤️🤍💙

Address

2095 Jerrold Avenue
San Francisco, CA
94124

Telephone

(415) 550-4495

Website

http://www.thesfmarket.org/

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