02/01/2020
Just a heads up! We're changing our name from ePluribus to โBe Heardโ, our former slogan. The logo and all of our products will remain unchanged.
Why are we changing the name?
The name was originally intended as a clever play on โelectronicโ (e.g. eMail) while harkening back to the unofficial motto of the United States: โe pluribus unum,โ or โout of many, one.โ The spirit of ePluribus always has been and will always remain โout of many.โ We believe in the democratic process. We believe in diversity of perspectives and ideasโ that more voices contributing leads to more informed decisions and a more informed society. We believe in empowering all people to speak up and be heard.
While the name ePluribus evokes these qualities, it has a number of setbacks. It is difficult to pronounce and remember, and many people do not intuitively connect ePluribus to the motto that is its namesake. We think that โBe Heardโ conveys a similar dedication to the democratic process while being easier to pronounce, to remember, and to understand. It was our motto from the beginning for a reason: we want to help anyone, anywhere stand up for what they believe in and cut through the noise.
You'll see the name change on the website and across the products in the next few days.