Alaska Airlines Chinese New Year Festival & Parade

Alaska Airlines Chinese New Year Festival & Parade Celebrating the Year of the Snake! OVERVIEW
For over 5,000 years the Chinese have celebrated the awakening of spring with Lunar New Year festivities.

In the 1860’s the Chinese in San Francisco started the Chinese New Year Parade as a way to educate their community about Chinese cultural customs. Today, San Francisco’s Chinese New Year Festival and Parade – a month-long celebration including a Flower Fair, Community Fair, Jamboree, Run, and the Miss Chinatown USA Pageant and Ball – is the largest Lunar New Year celebration outside of Asia. A San

Francisco tradition since just after the Gold Rush, the Parade continues to delight and entertain the over one million people that come to watch it on the street and hundreds of thousands more who watch the broadcast on KTVU Fox 2 or KTSF Channel 26, from 6:00-8:00 p.m. Nowhere in the world will you see a lunar new year parade with more gorgeous floats, elaborate costumes, ferocious lions, exploding firecrackers, and of course, the newly crowned Miss Chinatown U.S.A. and her court. A crowd favorite is the spectacular 288' Golden Dragon ("Gum Lung"). It takes a team of over 100 men and women from the martial arts group, White Crane to carry this dragon throughout the streets of San Francisco. This year's Chinese New Year Parade promises to warm your heart and electrify your senses, come rain or shine.

Congratulations to all the award recipients for their amazing performances at the Year of the Horse Parade! The parade i...
04/28/2026

Congratulations to all the award recipients for their amazing performances at the Year of the Horse Parade! The parade is what it is because of the community and school organizations—the creativity, the choreography, and the stunning costume designs that bring every celebration to life. Thank you for making this year’s parade unforgettable! 🐎🏆

Horse Auction! The Horse on Parade has returned back to the stable for beauty touch ups after celebrating the new year w...
03/28/2026

Horse Auction! The Horse on Parade has returned back to the stable for beauty touch ups after celebrating the new year with everyone. Place your bid and bring home one of these works of art with proceeds benefiting local organizations APA Family Support Services and Community Youth Center of San Francisco! Swing that paddle up with the link in comment!

03/23/2026

🔊 Sound On 🔊
San Francisco Chinese Chamber of Commerce in partnership with Sky River Casino to create a drone show in collaboration with Pixis Drones celebrating the Year of the Horse was dazzling! Watch to the end if you read captions - it's interesting to see the swarm land.

Here's a quick look and if you'd like to see the full broadcast version, check it out at https://abc7news.com/post/sf-chinese-new-year-parade-2026-how-watch-abc7-news-coverage-live-san-francisco-tonight/18581918/

🎥: Pixis Drones
📽️: Aspect Photography

Looking back at some stars of the parade - these beautiful floats by our sponsors! They're large format art pieces mount...
03/22/2026

Looking back at some stars of the parade - these beautiful floats by our sponsors! They're large format art pieces mounted on wheels and The City is its gallery!

📷:

The Pageant is an inspirational event and the talent competition is a crowd favorite to see each contestant shine with t...
03/19/2026

The Pageant is an inspirational event and the talent competition is a crowd favorite to see each contestant shine with their performance.

📷: Aspect Photography

Introducing Miss San Francisco Chinatown, Huixin Zheng! Now a San Franciscan, she aspires to become a music video produc...
03/18/2026

Introducing Miss San Francisco Chinatown, Huixin Zheng! Now a San Franciscan, she aspires to become a music video producer who uses visual storytelling to give voice to people experiencing hardship — especially the next generation facing domestic violence. Congratulations Huixin!

📷: Aspect Photography

Introducing Miss Chinese Chamber of Commerce & 1st Princess, Lauren Xu! She comes from Boston, MA advocating for and sup...
03/17/2026

Introducing Miss Chinese Chamber of Commerce & 1st Princess, Lauren Xu! She comes from Boston, MA advocating for and support of the Chinese community, particularly immigrant families based in the US. Congratulations Lauren!

📷: Aspect Photography

03/16/2026

Katherine goes undercover on parade night to get some Intel and somehow gets knighted by a stilt walker while giving more high fives than we can count. Seems like she had a good time!

03/13/2026

It's almost lunch at time of posting, so we'll subject you to Katherine Wu's hard hitting investigative journalism with the ladies of Miss Chinatown USA that may alter your lunch plans. 🍜🍚🥟🍤 (growl)

We’re still going through our camera rolls from the Year of the Horse parade and just reliving the ⚡️⚡️⚡️of the night!📷:...
03/13/2026

We’re still going through our camera rolls from the Year of the Horse parade and just reliving the ⚡️⚡️⚡️of the night!

📷: Aspect Photography

03/12/2026

Have you attended a before? Former 2019 Miss Chinatown Queen 👸🏻 takes us along to her old stomping grounds to see 👑 crowned as Miss Chinatown USA 2026!

Also, who makes the best fried 🍗 chicken? There isnt enough public discourse on this important topic worthy of a debate stage. Asking for a hungry friend.

Address

Parade Route, Transportation & Parking Http://www. Chineseparade. Com/route. Asp
San Francisco, CA
94111

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