08/21/2026
Big ideas don’t have to start big.
Alison Cove’s advice to new founders is simple: crawl, walk, run. Start small, test your assumptions, learn from what happens, and build the stability you need before trying to scale.
That approach helped Alison move from an early pilot with 200 reusable cups to building USEFULL, a technology-enabled system bringing plastic-free reusable packaging to college campuses and other communities.
Hear more about her experiments, pivots, challenges, and lessons learned in the latest episode of WCS Talks Unplugged with host Trish Pinnella.
🎙️ Change the Container, Change the System: Alison Rogers Cove’s Reuse Revolution
Apple Podcasts: https://podcasts.apple.com/us/podcast/change-the-container-change-the-system-alison-coves/id1866731801?i=1000784250770
ᯤ Spotify: https://creators.spotify.com/pod/profile/wcs-talks-unplugged/episodes/Change-the-Container--Change-the-System-Alison-Coves-Reuse-Revolution-e3njei1
▶ YouTube: https://youtu.be/UMTIhn8hzc0?si=_L6ssThN7afKyF2v