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PRC PRC helps those affected by HIV/AIDS, substance use, or mental health issues realize their best selves. Their education. How others see them.

There’s more to health than just, “Are you sick or well?” True wellness goes so much deeper than that. To truly help a person, you must help them on every level, assess and address all the social factors that affect them: Their environment. How they see themselves. But, up against so much, trying to change so many things, we simply cannot do it alone. We need you there, too, fighting right alongside us. At PRC, we believe that everyone – regardless of their situation – has value and potential, and we fight tirelessly to help them realize that, by directly tackling these social factors. With your help, we help our clients realize their best selves. By helping them stabilize their housing. Develop the skills to find and keep a job. Overcome substance and mental health issues. Secure income and healthcare benefits. And, most importantly, by giving them hope, and a path to new opportunities. Together, we can shine a light on the causes that affect our clients and ensure they get the attention and respect they deserve. Because when people have the ability to realize their potential, to lead stronger and more productive lives, they add to – not take away from – the community. So help us improve our community by helping its most vulnerable members.

10/21/2026

Our CEO, Dr. Deborah Hawkes, reflects on PRC’s history, legacy, and the future that lies ahead. Drawing from her own personal experience, she shares how her journey mirrors those of many of the clients and community partners we work alongside.

She speaks about the “hand up” that she received early in life. The same “hand up” that we’ll continue to provide to our clients as we meet them where they are, and walk the path forward with them, as we move forward into our next chapter.

On October 2nd, something extraordinary happened at our annual Mighty Real fundraiser. We gathered at Bimbo’s 365 Club t...
10/15/2026

On October 2nd, something extraordinary happened at our annual Mighty Real fundraiser.

We gathered at Bimbo’s 365 Club to celebrate where we have been, the impact of our work today, and a future we have been preparing to share.

That future now has a new name. Ascend.

But we didn’t want to reveal our new name with a logo on a screen.

Throughout the evening, guests were invited to write the name of someone who positively impacted their life or community on one of 150 individual mirrored pieces.

Those pieces were then quietly assembled backstage on an illuminated base. When Dr. Deborah Hawkes announced our new name, the curtain lifted to reveal Ascend, created from all 150 reflections.

It brought to life the idea at the heart of the evening.

Together, we reflect more.

We also heard powerful reflections from Castro Country Club Executive Director Billy Lemon, National AIDS Memorial CEO John Cunningham, and Ascend Supervising Employment Specialist Lauren Vega, whose lives were changed by our services as clients and who have each gone on to change the lives of countless others as leaders in the community.

And our community responded, raising $264,000 to directly support the services our clients rely on.

Mighty Real was more than a celebration of a new name. It was a reminder that Ascend is built on everything that came before it, and on every person who continues to carry this work forward.

Our legacy brought us here. Our purpose moves us forward. Our future is Ascend.

SF HIV FOG's (Frontline Organizing Group) Open Enrollment Bootcamp 2026 was a blast! 🎉A huge thank you to everyone who j...
10/14/2026

SF HIV FOG's (Frontline Organizing Group) Open Enrollment Bootcamp 2026 was a blast! 🎉

A huge thank you to everyone who joined us on October 7th for a full day of learning, connection, and collaboration! We’re especially grateful to all the community partners who came together to make this year’s training possible.

This year, we were proud to bring together HIV Advocacy Network, Maitri Compassionate Care, PRC, Self-Help for the Elderly, San Francisco AIDS Foundation, SF City Clinic, San Francisco Community Health Center, SF Department of Public Health, SF Health Plan, Shanti Project, Stanford Health Care, and Whole Person Integrated Care, with a special treat in the form of Sister Tain’t A Virgin of the Sisters of Perpetual Indulgence!

Bootcamp armed San Francisco’s frontline workers with the knowledge, tools, and resources they need to support their clients through a changing healthcare landscape.

Throughout the day, participants explored Medicare and Covered California open enrollment, available HIV care and treatment options, planned changes to Medi-Cal eligibility and coverage, and ways to identify individualized healthcare options for the people they serve.

Thank you to everyone who helped make this year’s Bootcamp a success. When our community comes together, we’re better equipped to ensure people can access the care and support they deserve!

It is not too late to register for SF HIV FOG's Open Enrollment Bootcamp, happening Wednesday October 7th at the SF LGBT...
10/04/2026

It is not too late to register for SF HIV FOG's Open Enrollment Bootcamp, happening Wednesday October 7th at the SF LGBT Center. We have a day full of training and lots of fun prizes to give away.

We hope to see you there!

Tonight, at Mighty Real, we announced the new name for our organization: Ascend. This moment belongs to the people who h...
10/03/2026

Tonight, at Mighty Real, we announced the new name for our organization: Ascend.

This moment belongs to the people who have made our work possible. Baker Places grew from commitment to residential and behavioral health care. AIDS Benefits Counselors, AIDS Emergency Fund, and Positive Resource Center grew from communities responding to the HIV/AIDS epidemic with advocacy, practical support, and care. Their paths came together in PRC. Their history comes with us.

Over time, our services and teams became more connected. We wanted a name that could speak for the whole organization and make room for what comes next. Ascend does that.

The name reflects possibility, but it does not prescribe a single path. Healing, stability, and independence can look different for each person. Our role is to listen, meet people where they are, and connect them with support and opportunities that serve their own goals. We, too, must keep learning and responding to what our communities need.

Together, we reflect more.

At Mighty Real, that idea became something we could see. Throughout the evening, attendees were invited to write the names of people who had made an impact on their lives, as well as the services and forms of support that have made a difference to them, on individual mirrors.

Each mirror held a reflection—a person, a memory, a source of support, or a piece of the work that has touched someone’s life. Then, those individual mirrors came together to create one meaningful art piece, revealed as part of the evening.

What began as individual reflections became a collective one. Together, the mirrors reflected the many people, experiences, services, and acts of care that have shaped our history and continue to shape our future. The piece reminds us that our story is not defined by any one person or moment. It is made up of countless connections, each one contributing something meaningful to the whole.

As we begin this next chapter as Ascend, we carry those reflections with us. The art piece is a reminder that while our name may change, the people and purpose at the heart of this work remain at the center of who we are.

Our services continue. In the coming months, our website, signage, and materials will take on a new look. During the transition, you may still encounter PRC or Baker Places on some materials. Your existing contacts and service pathways remain in place unless you receive a direct update.

To our clients, staff, volunteers, partners, and supporters: thank you for carrying this work forward.

Welcome to Ascend!

A “drag reveal” is a dramatic, intentional transformation where a performer unzips, tears away, or changes part of their...
10/02/2026

A “drag reveal” is a dramatic, intentional transformation where a performer unzips, tears away, or changes part of their costume, hair, or makeup mid-performance.

PRC is just mid-performance. Wait until you see what we reveal at Mighty Real this evening!

09/30/2026

In celebration of National Hispanic Heritage Month, we’re honored to share Lauren Vega’s inspiring story.

As a self-described Latina Trans Elder in our community, Lauren takes us back to when she first arrived in San Francisco with a group of friends, and how the city began answering questions she had long carried about herself. Her new home gave her the space to discover who she was, embrace her identity, and find her authentic self.

Life and its challenges eventually brought Lauren to PRC, where she was a client for a short time. Before long, staff recognized something in Lauren that could be of service to others and offered her an opportunity to join the team.

Many years later, Lauren now serves as PRC’s Supervising Employment Specialist. Today, she sits on the other side of the desk where she once sat, creating a safe and supportive space for other trans and gender-expansive clients to explore who they are, discover their strengths, and find their own authentic selves.

We’ll be sharing more of Lauren’s story at Mighty Real on October 2nd, where we’ll also share a big update about what’s next for PRC.

Online ticket sales are now closed but if you are interested in attending, please contact Randi Paul at 415-972-0856 for availability.

The SF HIV FOG (Frontline Organizing Group) is excited to share an overview of this year’s Open Enrollment Bootcamp, hap...
09/25/2026

The SF HIV FOG (Frontline Organizing Group) is excited to share an overview of this year’s Open Enrollment Bootcamp, happening October 7th at the SF LGBT Center!

This annual training brings together San Francisco HIV frontline workers for a day of learning, connection, and resources to help clients navigate the changing healthcare landscape.

Registration is still open! RSVP today using the link below and join us for this important training.

https://tinyurl.com/hivfogbootcamp

Our CEO, Dr. Deborah Hawkes and Chief of Staff Randi Paul represented PRC at the National AIDS Memorial’s 35th Anniversa...
09/24/2026

Our CEO, Dr. Deborah Hawkes and Chief of Staff Randi Paul represented PRC at the National AIDS Memorial’s 35th Anniversary of the Grove celebration on Saturday, September 19th, where they connected with shared volunteers and community partners Troy Brunet and Serge Gay Jr.

Dr. Hawkes also took a moment to visit sections of the AIDS Memorial Quilt before the group made their way to the new Upper Oaks Trail overlook and enjoyed some food truck fare.

It was a beautiful day of community, remembrance, and celebrating the legacy of those who came before us.

09/23/2026

Billy Lemon, Executive Director of the Castro Country Club, talks about the power of a gentle nudge of encouragement for someone who has felt invisible and the opportunity that nonprofits have to provide that encouragement to the people we serve.

Since joining the Castro Country Club, at least 1,000 people have navigated from there to PRC as part of their journey of recovery. This partnership is a truly special one, creating a pathway to support, stability, and new possibilities.

Join us at Mighty Real on October 2 to see the full film exploring PRC’s Legacy, Purpose, and Future, and help make more stories of recovery possible.

Address

170 9th Street
San Francisco, CA
94103

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+14157770333

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