Project Amplifi

Project Amplifi We create platforms for music and art to inform, inspire and activate community. We will also support artists’ success by providing expert business resources.

Project AMPLIFI’s vision is to create a nationwide network of successful musicians and active community members who are informed and active on important civic issues. Project AMPLIFI serves two audiences: 1) musicians and artists, and 2) music-loving individuals who are diverse, mid-career leaders in their field. In accomplishing our goals and striving to achieve our vision, we create value for th

ese two audiences. For musicians, we create outlets for artists to express themselves and explore issues of greatest interest to them. We will provide a safe and nurturing space for artists to explore their identity and creativity. For our secondary audience, we create opportunities for music-lovers to engage with musicians, to hear their music, and to connect with like-minded members of the community. We offer a unique platform for individuals to learn and become inspired through music and art presented at events and through various forms of media. We are building a community of music-lovers with shared values and interest in becoming informed and making positive contributions in their community.

11/17/2018
Our Musicians' Residency starts today with Evan & the Live Oaksat Smiley's Schooner Saloon for their week long program. ...
11/13/2018

Our Musicians' Residency starts today with Evan & the Live Oaks
at Smiley's Schooner Saloon for their week long program. We're super excited to host them as they work on new material, do some live recording, and bring in awesome guests for their four nights of performance, Thursday through Sunday. This is an incredible group of talented, hard working, community-minded artists - come out and get to know them and their uplifting sound.

Our Smiley's Schooner Saloon residency starts next week, see you there!!

10/05/2018
10/04/2018

Kendra McKinley Musicians’ Residency at Smiley's Schooner Saloon 10/1-10/6/2018

Kendra McKinley just returned from a whirlwind three-day artistic collaboration in Iceland. Today, she’ll be heading to Smiley’s Saloon in Bolinas to spend the week writing, refining, and performing her new album.

Kendra’s voice is prismatic: hold it up to the light one way and you get honeyed seduction; another, raw power; still another, a freshwater stream. Her songs are sassy, classy, and jazzy. Whether she’s creating a full choir using just her voice and a looping pedal, or backed by her dynamic funk band, her infectious music will leave you entranced.

Kendra will be in Bolinas for a Project AMPLIFI Musician’s retreat, designed to support the sonic and social work of brilliant, conscientious, engaged artists. While in Iceland, she was arranging songs for Ragnar Kjartansson’s upcoming three day musical experience, Romantic Songs of the Patriarchy, at the Women’s Building in San Francisco (sold out), which explores how famous, innocuous-seeming songs actually have complex attitudes towards women.

Kendra is an active advocate for social justice, feeling great responsibility to serve as a role model for young people, especially girls. She knows that songwriting is a powerful tool for processing thoughts and emotions, and she has taught many people, young and old, how to transform their life experiences into music as a form of empowerment. She has performed in benefit concerts for Planned Parenthood, Bay Area Women and Children's Center, as well as performed concerts for the special needs campers at Camp Krem (Santa Cruz, CA).

While at Smiley’s she and her band and other collaborators will be developing the new album through a fluid, Steely Dan--esque approach by inviting fellow musicians to attend demoing sessions, where they are encouraged to vocalize or even track their ideas on a given song. Kendra explained that the philosophy behind this album cycle is to treat album production like a semi-permeable membrane: welcoming new ideas from a broad cast of musicians friends, whilst still being selective about what makes it onto a given track. Oftentimes records are created in total isolation, only being released once they are polished and packaged for consumption. She wants to abandon the preciousness and privacy that characterized how she made the last album, TREAT, by enjoying the process, celebrating people and innovative music-makers.
While in Bolinas, Kendra will continue to write songs, the band will continue to explore production ideas, the ladies will work on their dazzling choreography, and we’ll showcase our works on the Smiley’s stage Thurs, Fri, Saturday night.

10/03/2018

Great to see Ali Handal at Smiley's Schooner Saloon last night! She's doing some amazing work for nonprofit organization...
07/31/2018

Great to see Ali Handal at Smiley's Schooner Saloon last night! She's doing some amazing work for nonprofit organizations (tell us more, Ali!), and posted this great study about health benefits of live music :)

“There’s a “positive correlation between regularity of gig attendance and well-being.”

Tonight! Check out our amazing Musicians' Residency alums, The HA, who will be performing at the Palace of Fine Arts for...
02/23/2018

Tonight! Check out our amazing Musicians' Residency alums, The HA, who will be performing at the Palace of Fine Arts for the Surfrider Foundation event "Message in a Bottle." An art and education event focused on ocean plastic pollution. We love you guys!!!

.....¡¡¡FREE SHOW ANNOUNCEMENT!!! Excited to play our Beach-Funk at the Message in a Bottle event hosted by at the Palace of Fine Arts in SF. Please join us as we attempt to keep it classy this Friday, 2/23 6-10pm (we'll start making noise at 8). There'll be beer, art, film and more beer all in the name of clean beaches!!! .........................................
XO,................................................................
The HA

After a day at Big Mesa Farm working on new song material our   artists met with Liz Moody from Pandora. We discussed wo...
11/11/2017

After a day at Big Mesa Farm working on new song material our artists met with Liz Moody from Pandora. We discussed women in music, publishing resources, contracts, online distribution, marketing platforms, and the importance of understanding and developing your business as an artist. The night concluded with performances by Rainbow Girls and Kendra McKinley, featuring new material developed during the residency and collaborative work.

  creative time experimenting with new jams. Shout-out to Big Mesa Farmstead for providing the beautiful and inspiration...
11/10/2017

creative time experimenting with new jams. Shout-out to Big Mesa Farmstead for providing the beautiful and inspirational setting. 🎶 Rainbow Girls, Kendra McKinley

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San Francisco, CA

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