The Green Cross

The Green Cross Safe, professional, and affordable — serving California with integrity since 2004. The Green Cross does not conduct online sales through this Page.

About The Green Cross
The Green Cross (TGC) is a San Francisco–based, community-rooted organization that has served the city since 2004. Organized as a California Nonprofit Public Benefit Corporation ( #2626934), our mission is centered on responsible access, education, and stewardship within California’s regulated cannabis framework. Located at 4218 Mission Street, The Green Cross has long been re

cognized for its commitment to compliance, public health, and community engagement. Our team is made up of experienced professionals dedicated to operating with integrity, transparency, and respect for the diverse communities we serve. We operate in accordance with all applicable state and local laws and maintain a strong focus on education, safety, and responsible use. Our work reflects a belief that cannabis, when properly regulated, can coexist with strong neighborhood values, civic responsibility, and public accountability. Our History & Values
Founded in June 2004, The Green Cross is proud to be San Francisco’s longest continuously operating licensed cannabis dispensary. Over more than two decades, we have witnessed—and helped shape—the evolution of cannabis policy, regulation, and public understanding in California. From our earliest days, we have emphasized:
Lawful and transparent operations
Community trust and neighborhood responsibility
Environmental and social stewardship
Ongoing education for adults in a regulated marketplace

Compliance is not simply a requirement for us; it is a core value that informs every aspect of how we operate. Community Commitment
The Green Cross believes that local businesses have a responsibility to give back. Over the years, we have supported a wide range of local and national nonprofit organizations, contributing time, resources, and funding to causes aligned with health, equity, and community well-being. Our organization has also actively participated in civic dialogue around cannabis policy, patient access, and responsible regulation—always with the goal of strengthening both our industry and the communities in which we operate. A San Francisco Legacy
The Green Cross is more than a storefront—it is part of San Francisco’s living history. Built on trust, accountability, and service, our legacy reflects the city’s long tradition of innovation, compassion, and civic engagement. We remain committed to operating responsibly, supporting our community, and honoring the principles that have guided us since 2004. Important Notice
Content shared on this Page is intended for adults 21+ and is educational and informational in nature.

A memory I’ll carry for the rest of my life.In July 2016, I had the honor of welcoming Dennis Peron and several close fr...
05/08/2026

A memory I’ll carry for the rest of my life.

In July 2016, I had the honor of welcoming Dennis Peron and several close friends to The Green Cross.

Dennis and I had known one another for many years, and that day we spent real time together—touring our facility, sharing great cannabis, and talking openly about the industry, its roots, and where the future might lead. It was thoughtful, genuine, and unforgettable.

What I didn’t know then was that this would be the last time I would ever see him in person.

Before we parted, Dennis sent me words I have carried with me ever since:

“Thank you so much for the hospitality—you were great. The future is yours. Treat it kindly. Live your dreams.”

I’ve never forgotten that.

For those lucky enough to know him, Dennis Peron was more than a pioneer—he was a force of compassion, courage, and conviction. He helped change California forever, and in doing so, changed countless lives.

I will always be grateful for our friendship, for that day, and for the wisdom he left me with.

The future is ours to treat kindly—and to live boldly.
In honor of Dennis, we keep moving forward. 💚

— Kevin Reed

Funny how the “J” in ma*****na is silent… but the one I’m holding is loud as f*ck!!!
04/24/2026

Funny how the “J” in ma*****na is silent… but the one I’m holding is loud as f*ck!!!

A Historic Step Forward for Medical CannabisThe federal government has taken a major step by moving state-authorized med...
04/23/2026

A Historic Step Forward for Medical Cannabis

The federal government has taken a major step by moving state-authorized medical cannabis products from Schedule I to Schedule III under federal law.

That matters because, for decades, cannabis was treated federally as having “no accepted medical use.” This shift finally recognizes what patients, doctors, and medical cannabis programs have known for years: cannabis has real medical value.

That said, this is not full legalization. Adult-use cannabis is not directly covered by this order, and broader federal rescheduling hearings are expected to begin June 29, 2026.

For licensed medical cannabis businesses, this could be a major tax breakthrough because Schedule III treatment may remove the harsh impact of IRS 280E, allowing normal business deductions.

This is progress. It is historic. But the work is not finished.

Cannabis still needs to be removed from the Controlled Substances Act entirely so states like California can regulate it clearly, fairly, and without outdated federal conflict.

Leadership isn’t about titles. It’s about who shows up—and who stands with you when it matters.I’ve had the opportunity ...
04/18/2026

Leadership isn’t about titles. It’s about who shows up—and who stands with you when it matters.

I’ve had the opportunity to know Xavier Becerra not just as a public figure, but as someone who took the time to understand our industry up close—walking through The Green Cross, asking real questions, and listening to the challenges we face on the ground.

That matters.

Because California’s cannabis industry isn’t theoretical. It’s thousands of small businesses, tens of thousands of jobs, and a system that—if we’re being honest—is under real pressure right now.

Javier has spent decades in public service—from the U.S. House of Representatives to serving as California’s Attorney General, and later leading at the highest levels as U.S. Secretary of Health and Human Services. Across every role, he’s built a reputation for stepping into complex systems and working to make them fairer and more functional for the people inside them.

And I’ve seen firsthand—he doesn’t ignore cannabis. He engages with it.

At a time when our industry is fighting to survive in an oversaturated market, facing inconsistent regulation, and being asked to carry a disproportionate burden, we don’t need someone learning on the job. We need someone who already understands the landscape—and is willing to act on it.

That’s why I’m supporting Javier Becerra for Governor of California.

Not because it’s easy.
Not because it’s expected.
But because I believe California needs leadership that listens, understands complexity, and isn’t afraid to stand with industries that others overlook.

If you care about small businesses, fair regulation, and the future of cannabis in California, I encourage you to take a closer look.

We don’t need more noise.

We need steady, informed leadership.

Romeo on security detail. 🐾🌿Legacy on the floor. Loyalty in the building. Still setting the standard in SF — one paw at ...
02/10/2026

Romeo on security detail. 🐾🌿

Legacy on the floor. Loyalty in the building. Still setting the standard in SF — one paw at a time. 💚

Pass it to Grandma. She might thank you later…
02/08/2026

Pass it to Grandma. She might thank you later…

02/07/2026

Still glowing. Still standing. Still setting the bar. Built on history. Lit with intention.

Address

4218 Mission Street
San Francisco, CA
94112

Opening Hours

Monday 8:30am - 9pm
Tuesday 8:30am - 9pm
Wednesday 8:30am - 9pm
Thursday 8:30am - 9pm
Friday 8:30am - 9pm
Saturday 8:30am - 9pm

Telephone

(415) 648-4420

Website

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