Positively Groundfish

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Positively Groundfish

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Positively Groundfish, Nonprofit Organization, San Francisco, CA.

Our nonprofit is a big collaboration of fishermen, seafood businesses and environmental organizations who have come together to celebrate and promote the positive story of West Coast groundfish, and put rockfish, sole, lingcod and black cod back on menus.

10/18/2026

It’s a rockfish sandwich & seafood stew kinda Sunday! Local bread, local fish, local ingredients through and through. Healthy, tasty, and following FDA seafood guidelines… or maybe just our instincts, we’re eating wild-caught seafood like this 3 times a week at least!

10/15/2026

LONGSPINE THORNYHEAD • Sure do love these lil fellas! Long spine (relatively), tiny fish, and a TON of flavor and culinary options. One of the absolute best fish prepared whole (think like the juiciest rockfish you’ve ever had in a little package), you can bake it, fry it, steam it — the options are endless. If you see ‘em, grab ‘em!

10/14/2026

Lingcod brandade just might be the coziest dish we can think of for those nights when temps start to drop. Cheese, potatoes, a whole lot of garlic, and some flaky + delicious lingcod! Recipe linked in bio.

10/09/2026

There’s nothin like buttery sablefish and cream cheese to garnish a crispy slice of a baguette! Cream & crunch… what more could you ask for!?!

Our friend Ashley’s Seafood has been hard at work perfecting her smoked sablefish to bring to consumers city- state- and even (hint hint) nation-wide! We’re so psyched to see this amazing product hitting the market. There are very few things in the world that bridge the convenience / nutrition bridge as seamlessly as smoked, packaged fish products, sablefish being an absolute star of the seafood world, bursting with omega-3s no matter how you slice it.

Keep an eye out for smoked sablefish (more buttery than than salmon 😎) on shelves near you!

10/08/2026

One of the realest humans we’ve come across in these years of covering and promoting the West Coast groundfish fishery. Brian Santa Barbara Fish Market started this operation in high school (yep, that’s right) and has been putting in the hard work to keep it going ever since. HUGE appreciation for this guy! Stop by one of their two locations if you’re ever in Santa Barbara!

Santa Barbara Fish Market
Santa Barbara Fish Market & Restaurant - Goleta

10/06/2026

Wouldn’t mind a lingcod skewer salad right about now! 🙋

Meaty chunks of one of the tastiest fish on the planet! But hey, that’s our opinion — Beauty is in the eye of the beholder, we suppose…

10/01/2026

Sometimes you just need a big ol’ plate of fish tacos + rice ’n beans. Most days we need that, in fact. And you know what one of the BEST fish is for the job of filling tacos!? ROCKFISH — yeah you guessed it, nice.

09/29/2026

Views over the rail like this don’t get old — Looking forward to a few fine months of fishing 🤞 here on the west coast!

09/25/2026

Fall is here, officially 🍂

With the change in the seasons comes a welcome change of pace on the coast in many senses. There’s a certain sense of excitement as the temperature drops, not to mention a noticeable lack of crowds and traffic in our favorite coastal towns.

Guess what doesn’t change.. groundfish baby. Year-round you can enjoy fresh, local seafood almost no matter where you are on the coast thanks to the year-round fishery that is west coast groundfish 🙏

Address

San Francisco, CA
94123

Website

http://www.positivelygroundfish.org/

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