Positively Groundfish

Positively Groundfish Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Positively Groundfish, Nonprofit Organization, San Francisco, CA.

Our nonprofit is a big collaboration of fishermen, seafood businesses and environmental organizations who have come together to celebrate and promote the positive story of West Coast groundfish, and put rockfish, sole, lingcod and black cod back on menus.

If it weren’t for all the tasty sea treats that come our way in wintertime (we haven’t forgotten 🦀), we’d be pretty cont...
08/28/2026

If it weren’t for all the tasty sea treats that come our way in wintertime (we haven’t forgotten 🦀), we’d be pretty content with summertime year round 😎

Just so happens… GROUNDFISH is a year round fishery up and down the west coast! Friendly reminder that whenever you’re thinking: “what’s in season right now?” There is an easy answer to that 🎣

Fresh flavors of summer complement raw rockfish perfectly in this easy crudo recipe!Shallots, cilantro, and an avocado-l...
08/25/2026

Fresh flavors of summer complement raw rockfish perfectly in this easy crudo recipe!

Shallots, cilantro, and an avocado-lime-jalapeño puree gives it a zingy, creamy spiciness. Topped off with an almond crunch!

Full recipe shared in stories!

California Smorgasbord with rockfish at the center. We love to see it!!!
08/23/2026

California Smorgasbord with rockfish at the center. We love to see it!!!

Twenty-five years ago, the West Coast groundfish fishery was in crisis. This is a story we’ve told before, but it’s wort...
08/21/2026

Twenty-five years ago, the West Coast groundfish fishery was in crisis. This is a story we’ve told before, but it’s worth remembering.

After decades of heavy fishing pressure, groundfish populations declined sharply through the 1990s. In 2000, the fishery was declared a federal disaster, and sweeping closures followed. Several groundfish species were eventually designated as overfished.

What happened next is one of the more remarkable fishery recovery stories in the United States.

Fishermen, scientists, managers, and conservation groups worked together to rebuild depleted stocks. Catch limits were reduced, large areas were closed to fishing, stock assessments improved, fishermen became directly involved in research, and new management systems gave the fleet greater accountability for what it caught.

The results have been dramatic. Many rockfish populations recovered years, and in some cases more than a decade, ahead of projections. Today, most of the 90+ stocks managed as part of the West Coast groundfish fishery are neither overfished nor experiencing overfishing.

And the recovery continues. In 2026, updated science showed several groundfish species were abundant enough for managers to increase catch limits while maintaining sustainable harvest levels.

It’s an important reminder that sustainability comes from good science, responsive management, healthy ecosystems, and fishermen willing to adapt and invest in the future of the resource.

West Coast groundfish have been through a lot. Their recovery shows just how resilient our oceans, fisheries, and fishing communities can be when we give them the opportunity to rebuild.

Rockfish ceviche + sablefish flatbread…? And fries!? Yes please South Bay Wild Nothin like some seafood in the sun!
08/20/2026

Rockfish ceviche + sablefish flatbread…? And fries!? Yes please South Bay Wild

Nothin like some seafood in the sun!

Rollin’ up the sleeves for another week of hard work. Sure is nice when the ocean is your office 🎣
08/18/2026

Rollin’ up the sleeves for another week of hard work. Sure is nice when the ocean is your office 🎣

We 💚 Oregon. That will be all.
08/14/2026

We 💚 Oregon. That will be all.

Careful work goes a long way with Sukibiki — a traditional way of scaling fish in which a long, sharp knife is used to s...
08/12/2026

Careful work goes a long way with Sukibiki — a traditional way of scaling fish in which a long, sharp knife is used to separate the scales from the lower membrane of the skin of a fish in long, thin strips.

Always a treat to watch a master at work! Davin Waite Wrench & Rodent Seabasstropub

Chances are you’ll find yourself on the Lost Coast 🌲🌊
08/11/2026

Chances are you’ll find yourself on the Lost Coast 🌲🌊

08/07/2026

Seafood doesn’t get much more local than Chelsea Rose Seafood

At Chelsea Rose Seafood on the Newport Bayfront, fish comes off local boats and across the dock, with what’s available changing with the season, the weather, and what the ocean provides.

Chelsea Rose is a multi-generational fishing family and seafood business that has built its market around a simple idea: shorten the distance between fishermen and the people buying their catch.

It’s a simple connection that’s been lost in a lot of our food system: know where your seafood comes from, know who caught it, and keep more of its value in the communities that depend on the ocean.

Address

San Francisco, CA
94123

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