SDC Film Initiative

SDC Film Initiative The San Diego County (SDC) Film Initiative is here to uplift our stories, our neighborhoods — because film should benefit us all!

04/22/2026

Yesterday, April 21st, marked a major step forward for filmmakers, creatives, and the future of San Diego County’s general economy! This marks the first step toward building a brighter future for our region.

The momentum is real, and we’re just getting started. We’re excited to keep pushing this forward and can’t wait to see the next chapter unfold this September!

04/16/2026

A recap to our last press conference!

IATSE President Greg Sowizdrzal breaks down why all 3 priorities of the SDC Film Initiative matter and why it is so critical to invest and prioritize in our San Diego Community.

Join us at the next press conference, Monday, April 20, as we keep pushing forward.

03/27/2026

It’s about making “a fair living wage, doing what we love” - Lou Slocum, SAG-AFTRA San Diego Local National Board Member

03/27/2026

Lou Slocum, SAG-AFTRA San Diego Local National Board Member, speaks in support of the SDC Film Initiative and the workers who make this industry possible. Actors, crew, and creatives deserve to stay, work, and sleep in their homes right here in San Diego

03/26/2026

San Diego County recently held its budget meeting and we got to hear from three outstanding film experts. Chrissy Kilna, Jordan Jacobo, and Jane Hare.

Three stories. One message.
San Diego has the talent, we just need the support to keep it here.
Fund the SDC Film Initiative!

On March 24th, during the SDC Film Initiative Press Conference, San Diego’s film and entertainment community came togeth...
03/25/2026

On March 24th, during the SDC Film Initiative Press Conference, San Diego’s film and entertainment community came together outside the County Administration Building to urge our Board of Supervisors to fund the three-part film initiative in the upcoming budget.
We’re grateful for every professional raising their voice for a film infrastructure that would bring job growth back to San Diego.

Special thanks to our speakers:

Greg Sowizdrzal, International Alliance of Theatrical Stage Employees (IATSE) Local 122 President, San Diego Film Commission Foundation Vice-President

Jordan Jacobo, American actor, screenwriter & film director

Jane Hare, Independent Producer, Director and Writer, San Diego Film Commission Foundation Board Member

Bob Lehman, Executive Director of San Diego ART Matters

Lauren Fehlhaber, The Film Hub CEO & Co-Founder
Alysha Haran, Chula Vista Entertainment Company (CVEC) Chief Operating Officer

Lou Slocum, SAG-AFTRA San Diego Local National Board Member

Aaron David Roberts, Chula Vista Entertainment Company (CVEC) Founder & CEO

03/24/2026

Governor Newsom shares insights on some of the challenges surrounding film. A lot is on the line right now
The state is pushing, but local leadership will decide what happens next! This is a vulnerable moment and we cannot afford to lose out. San Diego has incredible talent and is an incredible location to make this happen.

Click our bio link to find out how you can support.

03/23/2026

Please meet Heidi Stykiewicz!✨

She has spent 26 years of building worlds, telling stories, and shaping what we see on screen!
From San Diego to Los Angeles to New York, she’s done it all: set decorator, art director, prop stylist across film, television, commercials, music, and print. Her work is a reminder that the talent is already here in San Diego.
San Diego workers have been showing up for this industry for decades and it’s time San Diego shows up for them!
Please turn the page to learn more about Heidi, to see her work, and her thoughts on the SDC Film Initiative.

03/23/2026

Please meet Heidi Stykiewicz! ✨She has spent 26 years of building worlds, telling stories, and shaping what we see on screen!

From San Diego to Los Angeles to New York, she’s done it all: set decorator, art director, prop stylist across film, television, commercials, music, and print. Her work is a reminder that the talent is already here in San Diego.

San Diego workers have been showing up for this industry for decades and it’s time San Diego shows up for them!

Please turn the page to learn more about Heidi, to see her work, and her thoughts on the SDC Film Initiative.

03/19/2026

‼️MARCH 24‼️

Our film community has been showing up, building, and waiting for real investment in San Diego County. This is our moment to be heard. Join us at the press conference and stay for public comment to speak directly to our elected officials. We deserve jobs, training, and a future where film can thrive locally. Talking points are available if you need support.

Our voices matter and together we can make this happen!

To sign our petition or to join the Letter Writing Campaign, please visit our Instagram bio link. Takes less than two minutes!

03/13/2026

Deputy Director of the California Film Commission, Yetee Osunsanmi shares the economic impacts that the California Film Incentive tax credit has already created. 4.7 BILLION dollars of economic input to California. More of a reason why San Diego needs the Film Initiative NOW!

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