09/16/2026
🌎⚽ What happens when sports puts a country at the center of the global conversation?
The San Diego World Affairs Council invites you to our November Distinguished Speakers Series:
NEXT IN SPORTS: Lessons, Legacy & the Future of Sports Diplomacy
📅 Saturday, November 14, 2026
⏰ 10:00 AM–12:00 PM
📍 UC San Diego Division of Extended Studies | La Jolla
From the FIFA World Cup to the Olympic and Paralympic Games, the world's biggest sporting events are about far more than what happens on the field.
They are global stages for diplomacy, national identity, storytelling, cultural exchange, economic opportunity, and influence.
Drawing lessons from the 2026 FIFA World Cup, we'll explore:
⚽ What does successful sports diplomacy actually look like?
🌎 How can host cities turn global attention into lasting impact?
🤝 How can sport build connections across cultures and borders?
🏅 And as the spotlight shifts toward the 2028 Olympic and Paralympic Games in Los Angeles, what lessons can Southern California carry forward?
Featuring Krystle Norman — former U.S. diplomat, global communications and policy strategist, and Founder & Principal of Jackson Norman Agency.
Moderated by Noah Abrahams — former BBC Sport, GB News, and Press Association journalist with experience inside professional soccer at San Diego FC.
San Diego is uniquely positioned between two extraordinary global sporting moments. Join us for a conversation about what comes next—and how sport can become a tool for diplomacy, connection, and lasting global impact.
🎟️ SDWAC Members & Students: FREE
🎟️ Nonmembers: $15
👉 Register today: https://sdwac.org/event-6789500