Live 4 Gen

Live 4 Gen Live4Gen is dedicated to raising breast cancer awareness and increasing prevention in the community while honoring Genevieve Costello. What do we do?

Provide breast cancer resources and education to women under the age of 30. To carry out Genevieve’s legacy by encouraging young women to live as Gen lived; giving $10,000 in scholarships to underprivileged student-athletes. Why do we do it? Founder Jerica Williams, Genevieve’s former middle and high school basketball teammate, has had four childhood friends from the same neighborhood who were dia

gnosed with cancer, all under the age of 30. Noticing a tragic trend in her community, Jerica began to seek preventive resources as she thought if it could happen to them, it could happen to her. It is extremely challenging to get screened for breast cancer if you are under age 40. Women are not required to get mammograms until the age of 40, yet in the 4 specific cases mentioned, the cancer was not caught until the later stages, leaving those young women with less of an opportunity to cure the cancer. What programs and initiatives will be created? Provide breast cancer educational resources teaching the importance of health

High School and college outreach/speaking engagements/groups programs

Scholarships in Genevieve’s name provided to underprivileged student-athletes

Where else will the money go? Watching this unrelenting disease tragically impact Genevieve’s health at such a fast rate and losing Genevieve to this unrelenting disease was so traumatizing that Live4Gen is adamant about ensuring funds raised go directly toward the contribution of finding a cure. A portion of all proceeds will be donated to Genevieve’s collegiate alma mater, The Genevieve Costello Breast Cancer Research Fund. In partnership with the UC Davis Comprehensive Cancer Center, the Genevieve Costello Breast Cancer Research Fund was established in February 2014. The UC Davis Breast Cancer Program provides comprehensive, multidisciplinary care for patients with all stages of breast cancer. Patients receive all of their care in one location, from a team of top academic physicians. How will we do it? Through yearly fundraising events, tactical partnerships with corporations and organizations who share the passion for finding a cure and leveraging San Diego athletic community.

Mount Miguel Girls Basketball will carry out the legacy of Genevieve Costello forever. Join us tomorrow at Mount Miguel...
01/10/2019

Mount Miguel Girls Basketball will carry out the legacy of Genevieve Costello forever. Join us tomorrow at Mount Miguel at 5:30pm as we continue the tradition.

01/10/2019

Come out tomorrow night and support the Lady Matadors take on the Grossmont Foothillers in our Annual PINK OUT game in honor of Genevieve Costello.

Event Motoring / Metta World Peace / Alumni United 🙌🏽🏀❤️
06/19/2018

Event Motoring / Metta World Peace / Alumni United 🙌🏽🏀❤️

06/19/2018

K**I Sports Director Paul Rudy was live at Lincoln High School, as a coach, for the 6th annual Live4Gen basketball game to raise breast cancer awareness and increase prevention. FacebookTwitterMore

06/19/2018

The 6th annual Live4Gen charity basketball game took place at Lincoln High School over the weekend, with proceeds going towards breast cancer awareness. Former All-Star and 2010 NBA champion Metta World Peace was one of the stars to suit up in the game, but before he hit the court, he sat down with....

http://www.eastcountysports.com/2018/06/13/live-4-gen-this-saturday/
06/14/2018

http://www.eastcountysports.com/2018/06/13/live-4-gen-this-saturday/

SAN DIEGO (June 16, 2018) – On Saturday, June 16th at Lincoln High School, the 6th Annual Live4Gen Charity Basketball Games will bridge sports and community by serving as a charitable platform to raise breast cancer awareness. Each year, Live4Gen hosts its premier event in the summer to remember G...

06/14/2018

The 6th annual Live4Gen Charity Basketball Game is taking place this coming Saturday at Lincoln High School to help raise money for breast cancer awareness. 2005 Silver Pigskin winner Abraham Muheize made a return visit to the K**I studios on Wednesday along with Megan Hayward to talk all about it!....

Pro Dunker Chris Staples will be dunking on all y’all come Saturday June 16th!
06/07/2018

Pro Dunker Chris Staples will be dunking on all y’all come Saturday June 16th!

Calling all photographers and videographers in San Diego... help us capture this memorable event!
06/05/2018

Calling all photographers and videographers in San Diego... help us capture this memorable event!

06/04/2018

Genevieve Costello was such a beast! We honor her legacy at the 6th Annual .

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Why we Live4Gen

Live4Gen is dedicated to raising breast cancer awareness and increasing prevention in the community while honoring former San Diego Native Genevieve Costello who lost her battle to breast cancer at the age of 26.

About Genevieve: Genevieve Marie Costello, lost her battle with breast cancer on Tuesday, May 7, �2013, at the young age of 26. Diagnosed with an aggressive stage IV breast cancer less than one month before, she fought like a champion in hospice, as she did on the court, the classroom and in life. Genevieve was born in San Diego and attended Mount Miguel High School where she played basketball, softball, golf and cross-country. She was inducted into the Mount Miguel High School Hall of Fame along with her 2003 CIF champion women’s basketball team, which was first CIF championship team in the school’s history. She went on to win two more CIF championships the following two years. Genevieve received MVP honors not only in basketball, but the Girls Golf team and Cross Country team. Ultimately, she was named the school's Outstanding Athlete her senior year. Genevieve attended UC Davis on a basketball scholarship, where she was one of the team’s stellar performers for four years and team captain her senior year. She graduated with a Bachelor of Science degree in Human Development with plans to devote her time to making the world a better place. Which was definitely within her grasp as anyone who knew Genevieve was taken by her boundless enthusiasm, love of life, and her unconditional friendship.

Vision:. The vision for Live4Gen is to raise breast cancer awareness, specifically in young women under the age of 30. I am now 27 years old, and four close friends, all under the age of 30, have been diagnosed with cancer all from my neighborhood. Women are not required to get mammograms until the age of 40, and tragically in the four specific cases that took place in my neighborhood, the cancer was not caught until the later stages, leaving my friends with less of an opportunity to cure the cancer. By raising awareness within that specific group of people, money raised will go directly toward providing resources to women under the age of the 30 who may or may not be diagnosed. Through annual fundraising events, tactical partnerships with corporations and organizations who share the passion for finding a cure and leveraging the athletic community.