01/28/2021
In addition to providing organic certification, our parent company NSF International is proud to support companies to earn Non-GMO Project verification. Learn about the value of independent certification: www.nsf.org/nongmo
We're often asked what the difference is between the Non-GMO Project Verified seal and other, self-made claims like "GMO-free" or "No GMOs." Our commitment to independent, third-party verification sets the Butterfly apart!
When a company develops a label — even if it's an excellent label with a strict set of standards — they have a financial stake in that label's success. They want their label to have meaning, and they want people and brands to seek out the label. Suppose that company also conducts all the product reviews and testing. In that case, the fact that they want their label to succeed — to be widespread and sought after — might distort how they implement or interpret evaluations. Their findings could be biased. That's a conflict of interest. Left unchecked, it could undermine the integrity of a label.
Working with independent, third-party verifiers is just one way the Non-GMO Project ensures an unbiased review of a product has taken place. These expert teams — called Technical Administrators — work with many clean food labels like ours, as well as other certification programs across a variety of industries. Their success is determined by their accuracy and expertise. This third-party verification is what makes the Butterfly seal the most reliable label for non-GMO food and products — allowing you to and .
