Sports San Diego

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Sports San Diego Sports San Diego
Event Producers & Sports Commission

The organization responsible for driving sports tourism has evolved many times to meet the increased and changing demands of the market as well as opportunities within our community. In 2019, nearly 180 million people traveled to a sports event in the United States either as a participant or spectator. Sports travelers, event organizers, and venues spent $45.1 billion in 2019 according to a study from Tourism Economics and the Sports Events & Tourism Association. In January 2022, with support from the San Diego Tourism Authority and the San Diego Tourism Marketing District, “Sports San Diego” was launched as the marketing entity for San Diego as a sports destination, operating under the nonprofit Sand Diego Bowl Game Association, which is best known for producing the Holiday Bowl. As of 2023, “Sports San Diego” encompasses the 501(c)(3) nonprofit’s efforts, including the production of events like the Holiday Bowl, Rady Children’s Invitational, and California State Games, as well as serving as San Diego’s sports commission.

10/13/2026

Thank you to San Diego Women’s Basketball Head Coach Blanche Alverson and UC San Diego WBB Head Coach Heidi VanDerveer for an outstanding panel previewing their season and specifically their upcoming matchup at the National University Bill Walton Classic on November 7. 🏀

For more on the Classic, visit billwaltonclassic.com.

📍 One of Us Bar

10/09/2026

💛🤎

TIP TIMES ANNOUNCED FOR THE INAUGURAL NATIONAL UNIVERSITY BILL WALTON CLASSIC🏀Men’s game:  Colorado Men’s Basketball vs....
10/08/2026

TIP TIMES ANNOUNCED FOR THE INAUGURAL NATIONAL UNIVERSITY BILL WALTON CLASSIC🏀

Men’s game:
Colorado Men’s Basketball vs. San Diego State Men’s Basketball
12:30 PM PT
USA Network

Women’s game:
San Diego Women’s Basketball vs. UC San Diego WBB
30 minutes after conclusion of first game- approximately 3 PM PT.

Get tickets: billwaltonclassic.com. One ticket gets you access to both games.

📣LAST DAY TO REGISTER! 📣Join us this Saturday, October 10 at One of Us Bar from 2PM-4PM for a panel you won’t want to mi...
10/06/2026

📣LAST DAY TO REGISTER! 📣

Join us this Saturday, October 10 at One of Us Bar from 2PM-4PM for a panel you won’t want to miss. UC San Diego WBB Head Coach Heidi VanDerveer and San Diego Women’s Basketball Head Coach Blanche Alverson will talk building programs, the growth of the women’s game, and their upcoming matchup at the National University Bill Walton Classic.

Registration is FREE and space is very limited. Link in bio to secure your spot by the end of the day today, 10.06.26.

Bill Walton lived with joy. He embraced basketball, music, San Diego, and countless adventures in between with an energy...
10/02/2026

Bill Walton lived with joy. He embraced basketball, music, San Diego, and countless adventures in between with an energy that was unmistakably Bill. He left a lasting mark on the city and people he loved.

This November 5-7, we honor Bill by spending the weekend the way he would: music, hoops, tie-dye as far as the eye can see, and the city he called home.

Visit billwaltonclassic.com for more.

November 5 | Grossmont Center

Donate blood at the third annual San Diego Blood Bank Bill Walton Memorial Blood Drive. Visit SanDiegoBloodBank.Org/BillWalton to register.

November 6 | Tie-Dye Day in San Diego

Bill Walton was a Hall of Fame Champion, but San Diego knew him as a devoted dad, cyclist, Deadhead, philanthropist, and friend.

On Friday, November 6, wear tie-dye (Bill’s favorite color) to honor him in the city he loved.

November 6 | Bill Walton Happy Hour at the Belly Up
Benefiting the Bill Walton Foundation

Celebrate Bill’s love of music and the Grateful Dead with the Electric Waste Band at the Belly Up in Solana Beach. Come dressed in your tie-dye for an evening of music, memories, and good vibes. Tickets are a $75 donation, with all proceeds benefiting the Bill Walton Foundation.

November 7 | National University Bill Walton Classic

The inaugural National University Bill Walton Classic celebrates college basketball in the city that shaped one of the game’s most unforgettable legends.

On Saturday, November 7, Pechanga Arena is host to a college hoops doubleheader featuring Colorado vs. San Diego State in the men’s game and USD vs. UC San Diego in the women’s game.

Ongoing | Letters to Bill presented by OneSD

Bill Walton lived a life that could never be contained in a single story.

So we made a space for the people who knew him to help tell it.

Letters to Bill is a place to share memories, laughs, and moments with Bill. Whether you knew him for decades or just had one unforgettable encounter, we would love to hear what Bill meant to you and the mark he left on your life.

Yesterday’s Sports San Diego committee meeting covered a lot of ground. Swipe for our upcoming major events 🏀🏈The inaugu...
09/24/2026

Yesterday’s Sports San Diego committee meeting covered a lot of ground. Swipe for our upcoming major events 🏀🏈

The inaugural National University Bill Walton Classic tips off 11.07.26 at Pechanga Arena. It’s a celebration of college basketball in the city that shaped one of the game’s most unforgettable legends.

BillWaltonClassic.com for more.

The fourth annual is bigger than basketball. $5 of every ticket sold is donated to Rady Children’s Hospital San Diego.

This two day men’s college basketball tournament tips off Thanksgiving Day on 11.26.26 at Jenny Craig Pavilion on the campus of USD.

For day one matchups, tip times, and more visit RadyChildrensInvitational.com

The San Diego County Credit Union Poinsettia Bowl returns to the college football schedule after a decade-long hiatus!

The 13th SDCCU Poinsettia Bowl will kick off Wednesday, December 23 at 4:30 PM at Snapdragon Stadium.

Details at PoinsettiaBowl.com

The 47th annual Holiday Bowl returns to Snapdragon Stadium December 28 at 2:00 PM. 🏈

Details at HolidayBowl.com.

Bill Walton’s basketball journey began in San Diego.From his days at Helix High School to his college career at UCLA, th...
09/22/2026

Bill Walton’s basketball journey began in San Diego.

From his days at Helix High School to his college career at UCLA, these moments trace the early chapters of a basketball career rooted in San Diego and college hoops.

The National University Bill Walton Classic honors that journey and the game he loved.

TOMORROW: The Power of Possibility. Join moderator and Challenged Athletes Foundation (CAF) Co-Founder Bob Babbitt for a...
09/21/2026

TOMORROW: The Power of Possibility.

Join moderator and Challenged Athletes Foundation (CAF) Co-Founder Bob Babbitt for a conversation with three decorated Para sport athletes, Rudy Garcia-Tolson, Emily Gray, and Miguel Jimenez Vergara.

Emily, Rudy, and Miguel will talk about what it takes to compete at an elite level as a Para athlete in a conversation you won't want to miss. Event hosted at CAF Headquarters in San Diego.

Get tickets: https://www.eventbrite.com/e/speaker-series-presented-by-tcs-tickets-1998933979342?aff=oddtdtcreator

70 days.⁠⁠That's how close we are to championship tip-off at the 2026 Rady Children's Invitational 🏀🌊⁠⁠ ,  , , and  are ...
09/18/2026

70 days.⁠
⁠
That's how close we are to championship tip-off at the 2026 Rady Children's Invitational 🏀🌊⁠
⁠
, , , and are are headed to San Diego for a weekend of basketball you won't want to miss.

Nov 26-27 | Jenny Craig Pavilion

The countdown is on, and San Diego is ready. Get tickets at radychildrensinvitational.com
⁠

09/14/2026

The annual Sports San Diego Golf Classic presented by Marsh McLennan Agency - West has officially begun 🏌️‍♀️🏌️‍♂️

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San Diego, CA
92123

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