Sports San Diego

Sports San Diego Sports San Diego
Event Producers & Sports Commission

The organization responsible for driving sports tourism has evolved many times to meet the increased and changing demands of the market as well as opportunities within our community. In 2019, nearly 180 million people traveled to a sports event in the United States either as a participant or spectator. Sports travelers, event organizers, and venues spent $45.1 billion in 2019 according to a study

from Tourism Economics and the Sports Events & Tourism Association. In January 2022, with support from the San Diego Tourism Authority and the San Diego Tourism Marketing District, “Sports San Diego” was launched as the marketing entity for San Diego as a sports destination, operating under the nonprofit Sand Diego Bowl Game Association, which is best known for producing the Holiday Bowl. As of 2023, “Sports San Diego” encompasses the 501(c)(3) nonprofit’s efforts, including the production of events like the Holiday Bowl, Rady Children’s Invitational, and California State Games, as well as serving as San Diego’s sports commission.

We are honored to accept this year's award for Event Partnership of The Year for the Rady Children’s Invitational Baske...
04/27/2026

We are honored to accept this year's award for Event Partnership of The Year for the Rady Children’s Invitational Basketball Tournament, Over 500,000 Population.

The event demonstrated a new model for partnership, fully integrating into the fan experience, broadcast storytelling, and community activations. The 2025 welcomed more than 10,000 attendees, a 25% increase year-over-year, and featured nationally ranked programs including the Florida Gators, Wisconsin Badgers, TCU Horned Frogs, and Providence Friars.

TCU 📸 :

Congratulations to for winning the 2026 Rising Tide Award for Venue of the Year! Photo:
04/25/2026

Congratulations to for winning the 2026 Rising Tide Award for Venue of the Year!

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Congratulations to for winning the 2026 Rising Tide Award for Special Event of the Year! Photo:
04/25/2026

Congratulations to for winning the 2026 Rising Tide Award for Special Event of the Year!

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Congratulations to Kimya Massey, Director of Athletics at the on winning our 2026 Impact Player of the Year!Photo:
04/25/2026

Congratulations to Kimya Massey, Director of Athletics at the on winning our 2026 Impact Player of the Year!

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Congratulations to for winning the 2026 Rising Tide Award for Allied Partner of the Year! Photo:
04/25/2026

Congratulations to for winning the 2026 Rising Tide Award for Allied Partner of the Year!

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Congratulations to for winning the 2026 Rising Tide Award for Best Marketing Campaign for their NASCAR San Diego Weeken...
04/25/2026

Congratulations to for winning the 2026 Rising Tide Award for Best Marketing Campaign for their NASCAR San Diego Weekend Launch 🏆

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We are honored to recognize Malin Burnham with our Lifetime Achievement Award—for the significant contributions he has m...
04/25/2026

We are honored to recognize Malin Burnham with our Lifetime Achievement Award—for the significant contributions he has made and continues to make for sports and sports tourism in San Diego.

📸

Tonight’s the night! The Game Time Gala presented by is this evening, and we’ll be revealing the winners of our Rising ...
04/24/2026

Tonight’s the night! The Game Time Gala presented by is this evening, and we’ll be revealing the winners of our Rising Tide Awards! 🏆! ⁠
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Inspired by the phrase “A rising tide lifts all boats,” our Rising Tide Awards recognize the positive community impact made by organizations and individuals in various categories. We’re thrilled to announce the 2026 finalists for “Allied Partner of the Year” category include Alaska Airlines, Bright Event Rentals, San Diego Zoo Wildlife Alliance, SeaWorld San Diego, and Trust & Will.
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Stay tuned tonight when we announce the winners!

The Game Time Gala presented by is tomorrow, and we'll be revealing the winners of our Rising Tide Awards! 🏆! ⁠Inspired...
04/23/2026

The Game Time Gala presented by is tomorrow, and we'll be revealing the winners of our Rising Tide Awards! 🏆!
⁠
Inspired by the phrase “A rising tide lifts all boats,” our Rising Tide Awards recognize the positive community impact made by organizations and individuals in various categories. We’re thrilled to announce the 2026 finalists for “Best Marketing Campaign” category include the Binational Race- San Diego Tijuana, ESET- Empowering SDSU Athletics, and the NASCAR San Diego Weekend Launch.
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Stay tuned tomorrow when we announce the winners!

The Bill Walton Classic is set for November 7, 2026 at Pechanga Arena! 🏀Proudly produced by Sports San Diego, this new ...
04/22/2026

The Bill Walton Classic is set for November 7, 2026 at Pechanga Arena! 🏀

Proudly produced by Sports San Diego, this new college basketball event celebrates the sport and the city that shaped one of its greatest legends.

November 7 features two college hoops matchups. First up, takes on the in the Women’s game, followed by vs. TBA in the Men’s game. Game times will be announced soon.

Tickets go on sale to the public Friday, April 24 2026 at 10 AM PT. Billwaltonclassic.com for more.

It’s Game Time Gala presented by Week! 🎉⁠⁠Inspired by the phrase “A rising tide lifts all boats,” our Rising Tide Award...
04/21/2026

It’s Game Time Gala presented by Week! 🎉⁠
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Inspired by the phrase “A rising tide lifts all boats,” our Rising Tide Awards recognize the positive community impact made by organizations and individuals in various categories. We’re thrilled to announce the 2026 finalists for “Special Event of the Year” category include the First and Second Rounds of the 2026 NCAA Division I Men’s Basketball Championship, Savannah Bananas, USA Pickleball National Championships, and WWE Survivor Series: WarGames San Diego.
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Stay tuned for more finalists in our other categories!

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San Diego, CA
92123

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