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Hillcrest Business Association

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Hillcrest Business Association

We provide security, marketing & beautification services, and encourage economic development through events and promotions for Hillcrest businesses.

06/19/2026

Hillcrest Explainer: Why is the Promenade taking so long? (Part 2)

Pride Promenade is the result of years of collaboration between the City of San Diego, SANDAG, design teams, community planners, and the Hillcrest Business Association. Big public projects require many partners—and many approvals. When one review takes longer, the entire schedule shifts.

The good news is that the hardest work is largely behind us. The underground infrastructure, engineering reviews, and coordination efforts are nearing completion, and we're entering the final phase of construction.

The finish line is finally in sight, and we can't wait to celebrate with all of you. Find out more about this exciting development at our new website www.pridepromenadesd.com

06/18/2026

Hillcrest Explainer: Why Is Pride Promenade Taking So Long? (Part 1)
If you've walked by Harvey Milk Street lately, you've probably wondered: What's taking so long? The short answer: Pride Promenade isn't just a promenade. It's actually three major projects rolled into one.

A Stormwater Project~ Most of the work so far has happened underground. New drainage systems and bioretention infrastructure will reduce flooding and improve water quality for years to come. It's not flashy, but it's some of the most complex work on the entire project.

A Transportation Project ~ Pride Promenade is redesigning how people move through this part of Hillcrest. The project includes a protected bike connection spanning more than ten blocks, new pedestrian spaces, midblock crossings, traffic-calming roundabouts, and improved access throughout the neighborhood.

A New Public Park ~ On top of all that infrastructure will be the part everyone can see and enjoy: a civic gathering space, playground, public plaza, hundreds of trees and plants, a streetcar restaurant, and more than 50 parking spaces designed to serve the community for decades to come.

Why does that matter? Because each of these would be a major project on its own. Combined, they must be built in a careful sequence, with inspections and approvals every step of the way.

06/16/2026

You may see vacant tree wells in other neighborhoods, but not in Hillcrest. The HBA's Clean and Safe team have pledged to fill every empty tree well in the neighborhood. Tree wells become vacant when a tree dies and is not replaced.

Not only have we pledged to fill every empty tree well but we're finding every place we can to easily add new trees (and maintain them). It's a small thing with a big impact: better curb appeal, cooler sidewalks, and a more welcoming district for everyone who lives, works, and shops here.

Stay tuned as we bring this vision to life, one tree well at a time.

06/15/2026

The Hillcrest Business Association is proud to support this past weekend's Cleanup and Cocktails by supporting Hillcrest's volunteers. Hillcrest's Clean and Safe Team coordinates the transport and disposal of everything collected by the event's 100+ volunteers, making sure all that hard work actually makes it off the streets and into our dumpsters.

Shoutout to every volunteer who shows up for Hillcrest. We've got the haul covered.

06/11/2026

Your kids will roll a nat20 by attending this unique partnership event with the San Diego Police Department

06/08/2026

San Diego is about to cut one of SDPD's most effective tools — neighborhood cameras — and your voice can stop it.

Tomorrow, City Council votes on funding for Automated License Plate Recognition (ALPR). Since 2023, this technology has supported 700+ investigations, helped recover millions in stolen property, and assisted in serious hate crime cases in Hillcrest! At a time when SDPD is short-staffed, these cameras help officers work smarter. With strong privacy safeguards and independent oversight, it's a tool worth protecting.

Testify in person or online: Monday, June 9 · City Council meeting at 1pm at 202 C Street in Council Chambers.
Please click the link to join the webinar: https://sandiego.gov/councilmtg
To join by telephone: Dial 1-669 254 5252
When prompted, input Webinar ID: 160 943 0466

06/04/2026

Can we nerd out on power washing for a minute?

You may have noticed some weird squiggly patterns on the University Ave. sidewalks this week. This is the result of a technique of high pressure hot water and solvent to remove gum from the sidewalks. The Hillcrest Business Association power washes and cleans over 35 city blocks every single month but this scrubbing often won't shift the old gum. That's why, this month, we're taking it up a notch with a special deep-clean project targeting the heavy gum buildup on University Ave sidewalks.

Hillcrest businesses will still get their sidewalks cleaned (with all the water reclaimed) but many of the gum stains will also be removed. Once the gum is gone, we'll scrub the sidewalks and the squiggly lines will be gone too!

06/03/2026

Big things are coming to Normal Street — and the facts are clear!

The Pride Promenade project on Normal Street is transforming an underutilized street into a vibrant community gathering space — and it's not costing the City's General Fund a single dollar. Check out this San Diego Fact Check from the City about the benefits of the Promenade~ and none of it's coming from the General Fund.

150 new trees ; new classic streetlights; improved bike connectivity from Downtown to Hillcrest and North Park; space for farmers markets, outdoor movies, festivals & more; a net gain of 40+ new parking spaces; and major stormwater & flooding infrastructure upgrades. Check out the facts: https://tinyurl.com/u76kpsy9

PS~ If you want to be part of this community built project, purchase your paver now! They're selling out! (www.hillcrestbia.org/paver-donor-program) And stay tuned for the Promenade Membership program that'll launch later this month!

06/02/2026

🌈 Happy Pride Month from the Hillcrest Business Association.

There's no better place to celebrate Pride than Hillcrest — and this June, to celebrate Pride month, the iconic Hillcrest Sign is shining in full rainbow colors all month long. With the help of generous donors, the Hillcrest sign was upgraded a few years ago so the letters could change colors to celebrate the seasons and holidays.

We're excited to celebrate Pride month, but stay tuned, the Sign puts on a special show Pride weekend too (in July).

06/01/2026

We're thrilled to share that HBA's Executive Director, Benjamin Nicholls, has earned the prestigious Leadership in Place Management (LPM) certification. This nationally recognized credential puts Hillcrest among the best-managed urban districts in the country — and means our community is guided by a leader with the skills, expertise, and vision to make Hillcrest thrive.

Read more about the recognition (https://tinyurl.com/bbsvfvks) and the certification (https://downtown.org/certification).

Address

1601 University Avenue
San Diego, CA
92103

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.HillcrestBIA.org/

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