05/01/2024
Southwest Voter Registration Education Project (SVREP) unveils its new logo as well as a 50th Anniversary Commemorative Logo. Each marks the 50th Anniversary empowering the Latino community, building power and political representation, and preparing for the next phase of its efforts.
“As SVREP prepares to celebrate its 50th Anniversary in San Antonio and Los Angeles, it will also mobilize the largest target of newly registered Latino voters in competitive electorate votes for US Senate states and congressional districts for its GOTV nonpartisan efforts. Latinos will determine who controls the White House, the US Senate, and Congress this November,” states Lydia Camarillo, SVREP president.
“This logo will strengthen the SVREP brand. SVREP will use the logos interchangeably throughout the year to promote its efforts, brand Southwest Voter and provide messages to millions of Latino voters through grassroots and digital strategies,” states Patricia Gonzales, Director of Operations.
The 50th Anniversary logo builds on SVREP’s brand. The gold color represents the 50 years and is complemented by SVREP’s green, red, and white colors. Two logos with similar look will be used to represent our brand over the next years. The orbit represents the evolving movement of the Latino vote. Visit the SVREP website to view the new SVREP logos at www.svrep.org.
Chicano Artist and Muralist Roberto Pozos created the new logos. Pozos worked with SVREP’s founder and first president, William C. Velásquez in San Diego, California to mobilize the Latino vote. For over three decades, Roberto has been the owner of Pozos Creative Communications.
This July, SVREP will celebrate fifty years of organizing, mobilizing the Latino vote, preparing the next cohort of leaders ready to serve as public servants and protecting America’s democracy. Over the last fifty years, SVREP has distinguished itself as the organization that expands the Latino electorate, engages millions of Latino voters, and develops a relationship with its target voters.
1974 to 2024