08/19/2026
In this Skill of the Week video, we model a simple conversation that turns the dreaded “Is it going to hurt?” into an opportunity to connect. You’ll see how to explore a patient’s previous bad experience (PBE) and then clearly explain how your practice does things differently—so patients feel heard, safe, and in control. Tools like this are part of the Crown Council culture training library, designed to give your team practical, real‑world skills they can use in the operatory today.