11/03/2025
Submit your art today!
Keep Oregon Green is launching its second billboard art contest. Oregon will become an open-air art gallery during the 2026 fire season, showcasing winning entries on billboards at major intersecti…
Promoting healthy landscapes and safe communities by educating the public of everyone's shared responsibility to prevent human-caused wildfires.
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PO Box 12365
Salem, OR
97309
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Keep Oregon Green owes its roots to a campaign idea originally concieved in Klamath County. The Keep Klamath Green slogan was first used in 1939 to fight fires with publicity. The slogan spread to Chambers of Commerce and professional forestry gatherings but it didn’t gain much traction beyond the region.
Colonel W. B Greeley, a forester from Washington, was haunted by man-caused fires. He developed a plan with WA Governor Clarence Martin to meet with industry leaders and officials in Olympia- key men in fire protection and forestry. They looked to a Junior Forest Warden Program as a good fire prevention idea that should be maintained for the youth of the state, but should incorporate all of the general public into the picture to ensure full effectiveness of a public education program.
Keep Washington Green was formed in February of 1940, to combat the growing number of catastrophic fires in the Pacific Northwest. The program idea quickly spread to other states, and they began implementing their own brand of wildfire prevention advertising campaigns under the 'Keep Green' banner. Edmund Hayes, of Row River Lumber Co., brought the idea down to Oregon. By mid-summer of 1940, a modest program was perfected by John Woods, Sr., of the Oregon Forest Fire Association. On April 28, 1941, after public outcry over the human-caused Tillamook Burns of 1933 and 1939, Gov. Charles Sprague called together 250 prominent Oregon leaders for a dinner and discussion to initiate the Keep Oregon Green campaign. A General Committee of 65 people was formed, comprised of members from public and private protection agencies, as well as timber owners, farm interests and others to advise and lead the KOG campaign. Following the dinner, members of the General Committee met and appointed an eight-man executive committee and discussed ways and means of making the campaign effective. This committee determined policy, generated ideas, and directed a full-time, paid executive secretary (John Woods) to manage the KOG program. Until the early spring of 1942, KOG's program operations were based out of the Oregon Forest Fire Association office in Portland. In 1942, Richard Kuehner, a top 4-H club extension agent from Lane County, was hired on a full-time basis as executive secretary. The KOG office was moved to the State Forestry building in Salem, and Kuehner launched a full-scale program. He promptly recruited individuals from each of Oregon's 36 counties who were appointed as a 'county chairman'. The chairman appointed a local committee to work within his/her county. These county committees were regional factories of ideas and, through them, KOG material was funneled directly to the public. Influential leaders in journalism were also appointed to state-wide Newspaper and Radio Committees. These committees served as a liaison between KOG and the entire news industry. Each spring KOG met with radio station newscasters, and program and station managers, to map out a campaign for the year. KOGs work was the top public service activity of the Oregon radio industry, bringing national recognition to at least 4 stations, and national awards in competition with other stations across the US. Kuehner was best known for initiating the Oregon Green Guard program for youth- activities and projects that could be taken on by individuals or groups of Boy and Girl Scouts, Campfire Girls, 4-H clubs, FFA, schools and communities. The main purpose of the Oregon Green Guard was to incentivize youth to help remove the fuels around their farms houses and outbuildings, and help prevent wildfires. They earned merit badges and other awards for their prevention efforts. The response to the Oregon Green Guard was so immediate and tremendous, the Salem office became deluged with applications to process, posters and fire prevention material to mail out, and were quickly running out of funds to keep up with demand. They quit actively marketing the program, and publicized only the statewide essay and poster contests. In 1948, Albert Wiesendanger, District Ranger for the U.S. Forest Service, took an early retirement from the Mount Hood National Forest and served as executive secretary for KOG. He successfully operated and maintained enthusiastic support of the program until 1980. From 1980 to 2001, John Mingus served as executive secretary of the Association. Mingus created many successful partnerships with Oregon's colleges and professional sports teams. He created the KOG mud flaps, and he established a KOG east-side and west side fire school that trained young high school students to fight fire. Students were required to take an entrance exam at their school on OSHA fire safety training, ICS, tool identification and fire management terminology. Success on the final exam allowed students to apply for a scholarship certificate for fire school.
In 2003, Mary Ellen Holly served as president and CEO of Keep Oregon Green until her retirement in December, 2013. Mary Ellen created the KOG Ranger Program, an on-line educational program for youth, ages 8-12. Mary Ellen was also instrumental in working with ODOT to place KOG roadsigns all over the state of Oregon.