Women's Alliance of Financial Advisors

04/02/2026

FOR IMMEDIATE RELEASE: April 2, 2026

Women’s Alliance of Financial Advisors Announces
Strategic Appointments to Elevate Industry-Wide Collaboration
Nonprofit enhances influence and representation of women in financial advising

[St. Petersburg, FL] – The Women’s Leadership Alliance of Financial Advisors, a 501(c)(3) nonprofit organization, is excited to announce the appointment of distinguished leaders to its Board of Directors and Advisory Council. These key additions mark a significant step toward expanding national collaboration and enhancing the organization’s impact in addressing the stagnated representation of women in financial advising.

The Women’s Alliance commitment to fostering cooperation across the wealth management industry is underscored by the addition of the collective expertise of new board member, Heather Ettinger, and new Advisory Council members, Hannah Moore, and Sheena L.Gray. Each brings a wealth of knowledge and a shared vision for advancing representation and creating pathways for women to thrive in the financial services industry.

“We are proud to welcome Heather, Hannah, and Sheena as part of our evolving story, one that reflects our focus on collaboration and collective impact. Together, their leadership will boost our efforts to not only attract more women into the advisory profession but to create meaningful change that benefits the industry as a whole,” stated Stephanie Gularte, CEO of the Women’s Alliance.

To see the full leadership of the Women’s Alliance please visit

03/11/2026

01/13/2026

Register for Fearless Women: Bolder Together—WLA’s pre-conference event in Denver—and receive complimentary registration to the full 3-day Fearless Investing Summit (Feb 18–20).

📍 Denver | 🗓 Feb 18 | ⏰ 8:30 AM–12:30 PM MT
🎟 Space is limited
👉 Register here: https://lnkd.in/ek93c8Sh
👉 Learn more about the Summit: https://lnkd.in/exzK2X4f

Let’s be bolder—together.

12/29/2025

Fearless leadership starts with bold rooms and brave conversations.

Join us for Fearless Women: Bolder Together, a WLA-exclusive pre-conference experience bringing together women shaping the future of wealth management—plus:

• A keynote with Cary Carbonaro, CFP® Professional, MBA
• A dynamic panel: Joyful Disruptors: Women in Advising
• Wellness & energy optimization with Stephanie Gularte
• Future-focused dialogue on women in wealth

Denver | Hyatt Regency Downtown
February 18 | 8:30–12:30 MT

Bonus: Register FREE and receive complimentary access to the entire Fearless Investing Summit (Feb 18–20).

Register here: https://www.eventbrite.com/e/1977663544900?aff=oddtdtcreator

Bold ideas. Real connection. Fearless impact.

12/18/2025

Join us in Denver for Fearless Women: Bolder Together, an empowering WLA pre-conference experience ahead of the Fearless Investing Summit.

This in-person gathering brings together Ambassadors, industry leaders, innovators, and advocates from across the country to connect, collaborate, and elevate women in wealth management.

Denver, CO | Hyatt Regency Downtown
February 18
8:30 AM – 12:30 PM MT
REGISTER for BOLDER TOGETHER: https://www.eventbrite.com/e/1977663544900?aff=oddtdtcreator

✨ Exclusive Ambassador Benefit ✨
When you register for the free WLA pre-conference event, Bolder Together, you’ll receive complimentary registration to the full 3-day Fearless Investing Summit (February 18–20)—our way of thanking you for your leadership and impact.

REGISTER for BOLDER TOGETHER: https://www.eventbrite.com/e/1977663544900?aff=oddtdtcreator

09/18/2025

Join us for Coffee & Connections, an energizing opportunity to connect with fellow WLA Ambassadors and supporters who are passionately advocating, empowering, and supporting female financial advisors across the industry.

And, invite a colleague who's interested in learning more about this community!

November 19
7:15am-8:00am
Women’s Symposium, Raymond James,
JW Marriott Grande Lakes, Orlando, FL

RSVP: [email protected]

Coffee’s on us — connections are the highlight!
Let’s inspire, support, and grow together.

09/16/2025

Empowerment Through Community

Limited-Time Offer: 50% OFF Your NEW Membership!

Calling All Women & Allies in support of Financial Advising! Join a nationwide movement to reshape the future of the financial advising industry.

Become a WLA Ambassador and connect with a powerful, firm-agnostic community of advisors, leaders, entrepreneurs, educators & students — all committed to advancing women in wealth management.
Advocacy. Engagement. Collaboration.

We’re transforming the industry — together.

Explore our community and enjoy 50% off your first year of annual membership.

Don’t miss out - use code: WLAjoinus at WLA Membership

Join the Movement Now! https://womensleadalliance.org/ambassadors/

09/10/2025

Mentorship That Makes a Difference

Behind every empowered woman is another who reached back to lift her up.

As a WLA Mentor, your time, insight, and support can change the course of another woman’s career in financial advising.

We don’t ask mentors to figure it out alone — we equip you with:
✔️ Onboarding & training
✔️ A proven program framework
✔️ Mentees matched to your strengths

Our mentors come from diverse backgrounds, advising models and firms, and experiences.
What they all share is this: A desire to positively influence the life and career of another woman.

That’s it — and it makes a lasting difference.

This is more than a mentorship program. It’s a legacy of leadership.
Apply today through September 30: https://lnkd.in/euN_FaVa