313digital

03/30/2020

Our thoughts are with the Detroit Ad community and all of our friends/families. While we are sad many of our events will not be the same this year, we still want to offer some sense of community. Podcast coming very soon 👀!

12/02/2019

Thank you to everyone who came out last night to celebrate all of our amazing award winners and also celebrate the life of a truly amazing human being!

We are still accepting donations, that will go to college funds for Brad and Nettie's children. Please use the below Venmo username with the comment, Brad Boivin.

11/22/2019

Thank you to everyone who came out last night to celebrate all of our amazing award winners and also celebrate the life of a truly amazing human being!

We are still accepting donations, that will go to college funds for Brad and Nettie's children. Please use the below Venmo username with the comment, Brad Boivin.

11/14/2019

Even though voting is live you can still nominate for our annual awards! Please have nominations in by end of day Friday, November 15th! https://www.313digital.org/2019mediaawardnominations/

11/13/2019

It's that time of year again! Join us as we celebrate our annual 313 Anniversary and Awards Party. This year 313 Digital will be dedicating our event in honor of Brad Boivin and celebrating the amazing human being he was. All donations will be contributed to college funds for his children.

https://www.313digital.org/events/313-digital-anniversary-party/

10/04/2019

"You need to take that data and have storytellers turn it into something amazing, right?" said Hill. "I don’t think you can divorce the two. Data without really good story tellers and creative, is not going to get anyone the returns they’re hoping for."

There is no normal in advertising anymore. Facing disruption, brands are risking new ways to get results. How do agencies need to change and adapt to keep up?. From Campaign US

10/01/2019

Every great employee should be recognized but we can't do it without your nominations. Click below to nominate someone!

10/01/2019

"While Masterclass doesn’t sell anything on Amazon directly, it can target people based on the gear they may buy for a specific hobby"

Over the last two months, Masterclass has begun marketing on Amazon's DSP. The company is looking for ways outside of the typical social platforms to market its classes to potential audiences and Amazon has shown early promise.

09/24/2019

‪Nominate the best employees at your job for a Media Award!

09/24/2019

Marketers who buy ads on a Disney channel, such as ABC or ESPN, will be able to see if their ad spurred product sales on a Target shelf, for example. The offering is specific to Disney’s linear TV channels and excludes properties such as Hulu or Disney Plus.

Target and Disney are continuing their growing partnership with a new media offering that provides Target sales data to marketers advertising on Disney-owned TV channels.