Home Furnishings Association

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Home Furnishings Association Our business has one priority: the success of our members.

With roots dating to 1920, the Home Furnishings Association is the nationโ€™s only trade association devoted exclusively to the needs and interests of home furnishings retailers. The Home Furnishings Association (HFA), with roots dating back to 1920, is North Americaโ€™s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,500 members representing more than 13,000 storefronts globally. HFAโ€™s exclusive programming, resources, education, events, and advocacy have shaped HFA into the leading home furnishings industry trade association and the heartbeat of the industry. HFA is dedicated to advancing retailer business success by supporting retailers in their ability to create and deliver clear value for their customers and capturing meaningful value for their businesses. HFA is committed to shaping an accessible, fair, and inclusive future for all stakeholders in the home furnishings industry and building a thrivable home furnishings ecosystem through increased coordination, cooperation, and collaboration amongst diverse stakeholders to strengthen the long-term thrivability of the home furnishings community.

Does ChatGPT recommend your store? ๐Ÿค”Find out Sunday, Oct 18 at the HFA Retailer Resource Center (Plaza Suites 1-527). Fr...
10/07/2026

Does ChatGPT recommend your store? ๐Ÿค”

Find out Sunday, Oct 18 at the HFA Retailer Resource Center (Plaza Suites 1-527). Free AI checkups at Booth 12 all day, Jake Freedman on our stage at 2 pm, and a happy hour 3 to 5 pm hosted by Shopify x DOVR. ๐Ÿธ

What do your employees really want from work? ๐Ÿค”Join Home Furnishings Association CEO Peter Theran and leaders from retai...
10/07/2026

What do your employees really want from work? ๐Ÿค”

Join Home Furnishings Association CEO Peter Theran and leaders from retail, manufacturing, and industry organizations for a live discussion on what matters most to men and women at work, from recognition and flexibility to advancement and belonging.

You'll hear the engagement practices working in their organizations and leave with practical, low-cost steps to build a culture that keeps great people.

๐Ÿ“† Thursday, October 22
๐Ÿ•’ 3:00 PM ET / 12:00 PM PT

Panelists: Lorri Kelley (Lorri Kelley Associates), Sarah Luther (Hometrends, LLC), and Stefani Norton (Tempur-Sealy International)

๐Ÿ‘‰ Reserve your spot: https://hubs.ly/Q04zkQHK0

Whoโ€™s setting the standard in home furnishings? Help give them the recognition they deserve. ๐Ÿ† Nominations are open for ...
10/02/2026

Whoโ€™s setting the standard in home furnishings? Help give them the recognition they deserve. ๐Ÿ†

Nominations are open for the 2026 HFA Pillar Awards, honoring the people and businesses leading through innovation, leadership, and service.

Nominate in one of five categories:
๐Ÿ”น Retailer of the Year: 50 Employees & Above
๐Ÿ”น Retailer of the Year: Below 50 Employees
๐Ÿ”น Emerging Star: Rising industry professional (3โ€“5 years of experience)
๐Ÿ”น Trailblazer: 20+ years of exemplary business
๐Ÿ”น Partner of the Year: HFA Solution Partner with outstanding service to members

Know someone whose work stands out? Submit your nomination by October 31 and help recognize the people moving our industry forward.

๐Ÿ”— https://hubs.ly/Q04yYsnW0

The talent war in home furnishings retail is heating up, and pay alone isn't winning it anymore. ๐Ÿ›‹๏ธJoin the Home Furnish...
10/01/2026

The talent war in home furnishings retail is heating up, and pay alone isn't winning it anymore. ๐Ÿ›‹๏ธ

Join the Home Furnishings Association CEO for a live discussion with a panel of industry experts on the compensation trends reshaping our industry. We'll cover what employees value most today, how top retailers are attracting and keeping great people, and practical strategies you can use in your own store.

๐Ÿ“… Oct 8 | 3pm ET / 12pm PT
๐Ÿ’ฌ Live Q&A included, bring your questions!

Register here: https://hubs.ly/Q04y8xXH0

Hiring and keeping great people in home furnishings retail is getting harder. The retailers pulling ahead are not just a...
09/25/2026

Hiring and keeping great people in home furnishings retail is getting harder. The retailers pulling ahead are not just adjusting pay. They are rethinking the full employee value proposition: culture, benefits, flexibility, career growth, and the day-to-day experience of working in their business.

On October 8 at 3:00 PM ET / 12:00 PM PT, Home Furnishings Association CEO Peter Theran will host a live conversation with industry experts on the compensation trends reshaping our industry. Weโ€™ll cover:

Weโ€™ll cover:
๐Ÿ“Œ Where the talent market is heading and what employees value most today
๐Ÿ“Œ How leading retailers are positioning themselves as employers of choice
๐Ÿ“Œ Practical approaches to strengthen attraction and retention across every level of the organization

This is a live, interactive session with Q&A. Bring your questions. https://hubs.ly/Q04y8vSy0

We're excited to welcome USSI to the HFA community! ๐ŸŽ‰USSI specializes in warehouse storage and material handling solutio...
09/23/2026

We're excited to welcome USSI to the HFA community! ๐ŸŽ‰

USSI specializes in warehouse storage and material handling solutions, helping home furnishings retailers maximize the return on one of their biggest capital investments โ€” their warehouse. With over four decades of experience in the warehousing industry, their engineers know the business inside and out.

Today's retailers face rising costs, safety demands, and the challenge of optimizing space for long-term growth. USSI tackles these challenges head-on by providing customized recommendations, empowering employee decision-making, and introducing innovative ways to improve operations โ€” all while ensuring every solution is safe, warranted, and compliant with RMIยฎ and ANSIยฎ standards.

By focusing on cost-effective, safety-driven, and quality-driven solutions, USSI helps retailers optimize space for sustainable growth, increase productivity through operational excellence, and enhance safety while reducing costs โ€” building lasting partnerships along the way. In fact, 99% of their customers become repeat clients and consider USSI a "Customer for Life."

We're proud to have USSI join the HFA family and look forward to the value they bring to the home furnishings industry.

๐Ÿ‘‰ Learn more about USSI and how they support retailers: [link TBD]

Heads up, HFA members! National Furniture Safety Week is coming up October 5โ€“10, 2026, and we want YOU to be part of it!...
09/21/2026

Heads up, HFA members! National Furniture Safety Week is coming up October 5โ€“10, 2026, and we want YOU to be part of it!

HFA has partnered with the American Home Furnishings Alliance to help spread the word about common furniture-related hazards in the home โ€” and share simple, practical tips to keep families safer. Retailers, manufacturers, safety orgs, and industry partners are all coming together for one goal: safer homes for everyone.

๐Ÿ’ก Why it matters:
- Helps educate your customers on furniture safety
- Shines a light on the safety standards our industry works hard to maintain
- Reduces preventable injuries
- Sparks great safety conversations with your team and community

Best part? It's 100% free to participate, and getting involved is easy!

๐Ÿ“… Save the date: October 5โ€“10, 2026
๐Ÿ”— More info here: https://hubs.ly/Q04wLNWW0

Let's work together to make homes safer, one piece of furniture at a time! ๐Ÿ’ช

If your store's social media isn't bringing customers through the door, this webinar is for you.Join the Home Furnishing...
09/14/2026

If your store's social media isn't bringing customers through the door, this webinar is for you.

Join the Home Furnishings Association CEO Peter Theran and a panel of marketing pros on September 24 (3:00 PM ET / 12:00 PM PT) for a practical, no-nonsense look at what actually works for furniture retailers on social media.

Here's what you'll walk away with:
๐ŸŽฏ Content and messaging ideas that turn followers into showroom visitors
๐ŸŽฏ Common social media mistakes retailers make, and how to avoid them
๐ŸŽฏ Budget strategies that fit your store, big or small

Panelists include:
๐Ÿ‘ค Nick Bumba, Operations & Business Development, Nick's Furniture
๐Ÿ‘ค Jillian Shaefer, Agency Director, Tropic Survival
๐Ÿ‘ค Michael Tortora, CEO, Tortora Promotions

Real tactics. Real results. No filler.

๐Ÿ‘‰ Register here: https://hubs.ly/Q04wgcTl0

Opening a new location is exciting, but growing your footprint takes more than repeating what worked at your first showr...
09/10/2026

Opening a new location is exciting, but growing your footprint takes more than repeating what worked at your first showroom.

Each store has its own market, competition, reputation, and audience. The retailers that scale well treat every location with a local strategy while keeping their brand consistent.

Read Esquire Advertisingโ€™s article for practical guidance on growing each store without diluting your brand:
https://hubs.ly/Q04v4yPw0

Ready to make social media actually drive people into your store?Join HFA CEO Peter Theran and a panel of industry exper...
09/08/2026

Ready to make social media actually drive people into your store?

Join HFA CEO Peter Theran and a panel of industry experts for a no-fluff webinar packed with real strategies for furniture retailers.

๐Ÿ“… September 24
๐Ÿ•’ 3:00 PM Eastern / 12:00 PM Pacific

In this session, you'll discover:
โœ”๏ธ Content and messaging formats that get customers off their phones and into your showroom
โœ”๏ธ The most common social media mistakes furniture retailers make (and how to fix them)
โœ”๏ธ Smart budget strategies that work for independent stores AND multi-location businesses

This isn't theory. It's a practical guide to making social media one of your most reliable traffic drivers.

๐Ÿ‘‰ Register here: https://hubs.ly/Q04wfFCk0

Address

500 Giuseppe Court, Ste 6
Roseville, CA

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18004223778

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