Home Furnishings Association

Home Furnishings Association Our business has one priority: the success of our members.
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With roots dating to 1920, the Home Furnishings Association is the nation’s only trade association devoted exclusively to the needs and interests of home furnishings retailers. The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,500 members rep

resenting more than 13,000 storefronts globally. HFA’s exclusive programming, resources, education, events, and advocacy have shaped HFA into the leading home furnishings industry trade association and the heartbeat of the industry. HFA is dedicated to advancing retailer business success by supporting retailers in their ability to create and deliver clear value for their customers and capturing meaningful value for their businesses. HFA is committed to shaping an accessible, fair, and inclusive future for all stakeholders in the home furnishings industry and building a thrivable home furnishings ecosystem through increased coordination, cooperation, and collaboration amongst diverse stakeholders to strengthen the long-term thrivability of the home furnishings community.

Furniture retailers: AI is here to empower, not overwhelm. Are you ready to adopt smart, practical AI that actually move...
06/11/2026

Furniture retailers: AI is here to empower, not overwhelm. Are you ready to adopt smart, practical AI that actually moves the needle?

Join HFA CEO Peter Theran and a panel of industry experts for our live webinar: AI & Retail Transformation: Your Roadmap to Smart Adoption.

What you’ll gain:
🔸A ready-to-use Technology Evaluation Scorecard to vet AI solutions with confidence
🔸A Change Management Action Plan with tactics for training, buy-in, and measuring adoption
🔸Practical steps to reclaim 5–10+ hours per week in operations without sacrificing the customer experience
🔸A clear first step toward AI integration, no matter where you are on the adoption curve

📅 Date: June 18th
🕒 Time: 12:00pm ET / 9:00am PT

Register here: https://hubs.ly/Q04h9zZb0

Due to recent legal appeals, there is added uncertainty around tariff refunds. HFA's latest update explains exactly what...
06/05/2026

Due to recent legal appeals, there is added uncertainty around tariff refunds. HFA's latest update explains exactly what steps you need to take based on your entry dates to ensure you don't lose out.

Timeline is everything—Customs is still processing recent claims, but older entries may require a formal protest or legal action.

Get the details here: https://hubs.ly/Q04klsjB0

New federal trade and customs actions could be coming to your bottom line.Between new executive orders on import documen...
06/04/2026

New federal trade and customs actions could be coming to your bottom line.

Between new executive orders on import documentation and proposed tariffs on key sourcing markets, the environment for imported goods is getting more demanding. We’ve broken down the latest updates, including the uncertainty surrounding tariff refund claims, to help you navigate these shifts.

Staying informed is the first step in protecting your business and the future of the home furnishings ecosystem. 🏠✨

Check out the full update here: 🔗 https://hubs.ly/Q04k7Ntq0

Big changes are coming to Section 301 tariffs. Do you know how your store will be affected? 🛋️📉From potential cost relie...
06/03/2026

Big changes are coming to Section 301 tariffs. Do you know how your store will be affected? 🛋️📉

From potential cost relief on "non-strategic" goods to new investigations by the U.S. Trade Representative (USTR), federal trade policy is shifting. We’ve broken down what these updates mean for your pricing, your sourcing, and your margins.

Plus, learn how you can use HFA’s new template to make your voice heard before the July 5th deadline.

Read the full update on what’s changing and how to protect your business here: https://hubs.ly/Q04jMrfp0

Feeling overwhelmed by the "AI hype"? You’re not alone. For home furnishings retailers, the goal isn't just to have the ...
06/02/2026

Feeling overwhelmed by the "AI hype"? You’re not alone. For home furnishings retailers, the goal isn't just to have the latest gadget, it’s to drive real business results and better customer experiences.

Join us live for AI & Retail Transformation: Your Roadmap to Smart Adoption. Hosted by HFA CEO Peter Theran and a panel of experts, this webinar is designed to take the guesswork out of new technology.

We’re sharing a blueprint for success, including:
👉 How to pick the right tools (including a free evaluation scorecard!).
👉 How to get your staff on board and excited about the change.
👉 Practical ways to streamline your inventory and operations.

Whether you’re a tech expert or just getting started, this session will give you a clear roadmap to a more efficient retail business.

📅 Date: June 18th
🕒 Time: 12:00pm ET / 9:00am PT

Register here: https://hubs.ly/Q04h9BVw0

HFA is in DC advocating for YOU! 🇺🇸Our Government Relations Action Team just returned from the 2026 DC Fly-In, where we ...
05/27/2026

HFA is in DC advocating for YOU! 🇺🇸

Our Government Relations Action Team just returned from the 2026 DC Fly-In, where we brought the direct concerns of home furnishings retailers to Capitol Hill.

We met with key lawmakers and organizations—including the National Home Builders Association and OSHA—to discuss the policy issues that impact your bottom line and your daily operations.

A huge thank you to our partners at AHFA and IHFRA for joining us in this effort. Together, we are ensuring the home furnishings industry remains a vital part of the national conversation.

At HFA, we don’t just provide resources, we provide a voice.

Check out the full recap of our meetings here: https://hubs.ly/Q04hSZ5z0

This Memorial Day, the HFA family stands together to honor the heroes who gave their lives for our country. We bow our h...
05/25/2026

This Memorial Day, the HFA family stands together to honor the heroes who gave their lives for our country. We bow our heads in remembrance of their selfless service and profound sacrifice. Our thoughts are with their families today and always. Thank you to all who served.

The Home Furnishings Association is proud to recognize PACKAGE.AI as our 2026 Partner of the Year! This award celebrates...
05/19/2026

The Home Furnishings Association is proud to recognize PACKAGE.AI as our 2026 Partner of the Year! This award celebrates a non-retail partner that significantly contributes to retailer success and exemplifies true industry partnership.

https://hubs.ly/Q04f424d0 has demonstrated exceptional commitment to the home furnishings sector by transforming the critical post-purchase customer experience, especially the complexities of last-mile delivery and communication. Their innovative solutions help retailers build trust and empathy with their customers.

"We’re humbled and proud to be named HFA Partner of the Year," said Ziv Fass, founder and CEO of https://hubs.ly/Q04f424d0. "From the beginning, our focus has been on solving one of the home furnishings industry’s most significant challenges, transforming the last-mile delivery experience. Our partnership with HFA has been an important part of that journey, helping us support retailers in creating post-purchase experiences rooted in empathy and trust."

Congratulations to the https://hubs.ly/Q04f424d0 team on this well-deserved honor!

Read the full article here 🔗: https://hubs.ly/Q04f2F1G0

The last time you asked AI for a recommendation, it probably helped you pick a movie or a restaurant. Now, that same kin...
05/12/2026

The last time you asked AI for a recommendation, it probably helped you pick a movie or a restaurant. Now, that same kind of technology is “shopping” your furniture website for your customers.

If your site isn’t ready for these new AI shopping agents, your store may never make it into their recommendations.

Join HFA and a panel of industry experts on May 14 at 3:00 PM ET / 12:00 PM PT for a live session, “AI and the New Digital Storefront,” and learn how to keep your furniture business visible, and competitive in an AI-driven world.

We’re breaking down:
👉 How AI-driven assistants actually "read" your website.
👉 Simple ways to make your product data more "AI-friendly."
👉 How to ensure your store stays at the top of AI recommendation lists.
👉 Practical tips to boost your online conversion right now.

Furniture retail is moving fast, make sure you have the tools to stay ahead!

Register now to secure your spot: https://hubs.ly/Q04dD9qD0

We're thrilled to announce that Bill Barton, CEO of Bob's Discount Furniture, is the recipient of the Home Furnishings A...
05/11/2026

We're thrilled to announce that Bill Barton, CEO of Bob's Discount Furniture, is the recipient of the Home Furnishings Association's prestigious 2026 Trailblazer Award!

This award celebrates individuals who have profoundly shaped our industry through innovation, leadership, and enduring commitment. Bill's remarkable career, spanning over four decades across technology and home furnishings, exemplifies this spirit. His strategic vision, operational excellence, and people-first approach have not only led Bob's Discount Furniture to success but have also inspired countless others in the industry.

Congratulations, Bill, on this well-deserved recognition!

Read the full story here🔗: https://hubs.ly/Q04f2d-h0

Address

500 Giuseppe Court, Ste 6
Roseville, CA

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18004223778

Website

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