National School Public Relations Association

National School Public Relations Association The leader in school communication. NSPRA social media guidelines: www.nspra.org/SocialGuidelines For more information, visit NSPRAโ€™s website at www.nspra.org.

As the leader in school communication, NSPRA serves more than 2,900 members who work primarily as communication directors in public school districts and education organizations throughout the United States and Canada. NSPRA provides high quality professional development programming through on-demand learning, an annual National Seminar, webinars, online forums and resources.

Take us back! ๐Ÿ’œ๐Ÿ’›Thereโ€™s nothing quite like bringing the   community together, and   last month gave us four incredible d...
08/27/2026

Take us back! ๐Ÿ’œ๐Ÿ’›

Thereโ€™s nothing quite like bringing the community together, and last month gave us four incredible days of learning, connections and celebrations in New Orleans.

This round of memories includes some especially meaningful moments as we celebrated this year's:

โญ National School Communicator of the Year Tove Tupper, APR, alongside the 2026 chapter nominees https://nspra.co/46reGzM
โญ Presidents Award honoree Trent Allen, APR https://bit.ly/4zHhohZ
โญ Barry Gaskins Mentor Legacy Award honoree Danielle Airey, APR https://nspra.co/3UCuvRy
โญ Bob Grossman Leadership in School Communications Award honoree Laurie Dent, Ph.D. https://nspra.co/3UXo7V2

Plus, recognition of our 2026 Gold Medallion Award honorees, 2025-26 Superintendents to Watch and plenty more moments that made one to remember. ๐Ÿ“ธ

๐—ฆ๐—ฒ๐—ฝ๐˜๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐—ถ๐˜€ ๐—ฎ๐—น๐—บ๐—ผ๐˜€๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ผ ๐—ถ๐˜€ ๐—ฎ ๐—ป๐—ฒ๐˜„ ๐˜†๐—ฒ๐—ฎ๐—ฟ ๐—ผ๐—ณ ๐—ก๐—ฆ๐—ฃ๐—ฅ๐—” ๐—”๐—ฐ๐—ฎ๐—ฑ๐—ฒ๐—บ๐˜†, ๐˜„๐—ถ๐˜๐—ต ๐—ป๐—ฒ๐˜„ ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜„๐—ฎ๐˜†๐˜€ ๐˜๐—ผ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป. ๐Ÿš€Five tracks lau...
08/18/2026

๐—ฆ๐—ฒ๐—ฝ๐˜๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐—ถ๐˜€ ๐—ฎ๐—น๐—บ๐—ผ๐˜€๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ผ ๐—ถ๐˜€ ๐—ฎ ๐—ป๐—ฒ๐˜„ ๐˜†๐—ฒ๐—ฎ๐—ฟ ๐—ผ๐—ณ ๐—ก๐—ฆ๐—ฃ๐—ฅ๐—” ๐—”๐—ฐ๐—ฎ๐—ฑ๐—ฒ๐—บ๐˜†, ๐˜„๐—ถ๐˜๐—ต ๐—ป๐—ฒ๐˜„ ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜„๐—ฎ๐˜†๐˜€ ๐˜๐—ผ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป. ๐Ÿš€

Five tracks launch next month, each built around the real work of school communication. Find the track for you and join us this fall!

๐Ÿงญ New Professionals (๐˜ง๐˜ฐ๐˜ณ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ง๐˜ช๐˜ณ๐˜ด๐˜ต 5๏ธโƒฃ ๐˜บ๐˜ฆ๐˜ข๐˜ณ๐˜ด ๐˜ช๐˜ฏ ๐˜ด๐˜ค๐˜ฉ๐˜ฐ๐˜ฐ๐˜ญ ๐˜—๐˜™) https://bit.ly/45vdzPj
๐ŸŽฏ Communications Team Leadership https://bit.ly/4wtUY0R
๐Ÿ’ก Regional Education Services https://bit.ly/4cLCstO
๐Ÿค Customer Service https://bit.ly/4bVe4FT
๐Ÿ‘ฅ Small District Superintendents https://bit.ly/4xbkRDY

Not seeing your perfect fit? ๐Ÿ‘€ More NSPRA Academy tracks launch later this year. Explore the full 2026-27 lineup: https://www.nspra.org/academy

๐ŸŽ‰ ๐— ๐—ฒ๐—ฒ๐˜ ๐˜๐—ต๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—ก๐—ฆ๐—ฃ๐—ฅ๐—” ๐—ก๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฆ๐—ฐ๐—ต๐—ผ๐—ผ๐—น ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ผ๐—ฟ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฌ๐—ฒ๐—ฎ๐—ฟ: ๐—ง๐—ผ๐˜ƒ๐—ฒ ๐—ง๐˜‚๐—ฝ๐—ฝ๐—ฒ๐—ฟ, ๐—”๐—ฃ๐—ฅ!Last month at the NSPRA Seminar in New ...
08/12/2026

๐ŸŽ‰ ๐— ๐—ฒ๐—ฒ๐˜ ๐˜๐—ต๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—ก๐—ฆ๐—ฃ๐—ฅ๐—” ๐—ก๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฆ๐—ฐ๐—ต๐—ผ๐—ผ๐—น ๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ผ๐—ฟ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฌ๐—ฒ๐—ฎ๐—ฟ: ๐—ง๐—ผ๐˜ƒ๐—ฒ ๐—ง๐˜‚๐—ฝ๐—ฝ๐—ฒ๐—ฟ, ๐—”๐—ฃ๐—ฅ!

Last month at the NSPRA Seminar in New Orleans, Tove Tupper, APR, chief communications officer for Highline Public Schools in Washington, was named the 2026 NSPRA National School Communicator of the Year, one of the associationโ€™s highest individual honors.

For more than a decade, Tove has built a record of leadership grounded in research, listening and trust-building, helping shape the voice and strategic direction of her district while also investing deeply in the school communication profession.

๐˜—๐˜ณ๐˜ฆ๐˜ด๐˜ฆ๐˜ฏ๐˜ต๐˜ฆ๐˜ฅ ๐˜ฃ๐˜บ ๐˜•๐˜š๐˜—๐˜™๐˜ˆ ๐˜ช๐˜ฏ ๐˜ฑ๐˜ข๐˜ณ๐˜ต๐˜ฏ๐˜ฆ๐˜ณ๐˜ด๐˜ฉ๐˜ช๐˜ฑ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜๐˜ช๐˜ฏ๐˜ข๐˜ญ๐˜ด๐˜ช๐˜ต๐˜ฆ, ๐˜ต๐˜ฉ๐˜ฆ ๐˜•๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜š๐˜ค๐˜ฉ๐˜ฐ๐˜ฐ๐˜ญ ๐˜Š๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ฐ๐˜ณ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ ๐˜ฆ๐˜ข๐˜ณ ๐˜ˆ๐˜ธ๐˜ข๐˜ณ๐˜ฅ ๐˜ณ๐˜ฆ๐˜ค๐˜ฐ๐˜จ๐˜ฏ๐˜ช๐˜ป๐˜ฆ๐˜ด ๐˜ข ๐˜ฑ๐˜ณ๐˜ข๐˜ค๐˜ต๐˜ช๐˜ค๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ค๐˜ฉ๐˜ฐ๐˜ฐ๐˜ญ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ธ๐˜ฉ๐˜ฐ๐˜ด๐˜ฆ ๐˜ญ๐˜ฆ๐˜ข๐˜ฅ๐˜ฆ๐˜ณ๐˜ด๐˜ฉ๐˜ช๐˜ฑ, ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ, ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ๐˜ช๐˜ด๐˜ฎ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜บ ๐˜ช๐˜ฏ๐˜ท๐˜ฐ๐˜ญ๐˜ท๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฆ๐˜น๐˜ฆ๐˜ฎ๐˜ฑ๐˜ญ๐˜ช๐˜ง๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฉ๐˜ช๐˜จ๐˜ฉ๐˜ฆ๐˜ด๐˜ต ๐˜ด๐˜ต๐˜ข๐˜ฏ๐˜ฅ๐˜ข๐˜ณ๐˜ฅ๐˜ด ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ.

๐Ÿ‘ Get to know Tove and read more about the work behind her recognition: https://bit.ly/4g9fYUy

Still thinking about  ? So are we! ๐Ÿ’œ๐Ÿ’›NSPRA members, kick off your week with us on Monday, Aug. 10, at 12 p.m. ET for our...
08/08/2026

Still thinking about ? So are we! ๐Ÿ’œ๐Ÿ’›

NSPRA members, kick off your week with us on Monday, Aug. 10, at 12 p.m. ET for our next Member Monday as we revisit ideas, strategies and takeaways from this yearโ€™s National Seminar. Whether or not you were able to join us, tune in to:

๐Ÿ’ก Discover practical strategies shared by your peers
๐Ÿ“Œ Catch up on ideas you may have missed
โœจ Find fresh inspiration for the new school year

๐Ÿ”— Register at https://bit.ly/4fMZvGS

If you followed along on our Instagram and Facebook stories during  , you know it was an incredible week. ๐Ÿ’œ๐Ÿ’› There are s...
07/30/2026

If you followed along on our Instagram and Facebook stories during , you know it was an incredible week. ๐Ÿ’œ๐Ÿ’›

There are still so many great moments to share, so over the next few weeks we'll be posting more photos from the Seminar.

Stay tuned for more highlights! ๐Ÿ“ธ

Student photos have long been an important part of telling a school's story. But as AI technologies evolve, so do the qu...
07/28/2026

Student photos have long been an important part of telling a school's story. But as AI technologies evolve, so do the questions surrounding privacy, security and digital permanence.

Join NSPRA and the Consortium for School Networking (CoSN) for a conversation with school communication professionals, district technology leaders and AI experts as they explore the evolving considerations surrounding student and staff images, including:

โœ”๏ธ Emerging AI-related risks and opportunities
โœ”๏ธ Student privacy and digital permanence
โœ”๏ธ Practical considerations for school leaders

๐Ÿ“… Thursday, July 30
๐Ÿ•› 2 p.m. ET

๐Ÿ”— Register FREE at https://bit.ly/4wDjjlR

๐Ÿ“‹ Before the first session at   begins, important work is already underway.The NSPRA Executive Board is meeting today an...
07/17/2026

๐Ÿ“‹ Before the first session at begins, important work is already underway.

The NSPRA Executive Board is meeting today and tomorrow ahead of the NSPRA 2026 National Seminar, focusing on the work that keeps the association moving forward while preparing for an incredible week in New Orleans (with a few laughs along the way!). ๐Ÿ’™โšœ๏ธ

We can't wait to welcome everyone soon! ๐ŸŽ‰โœˆ๏ธ

๐Ÿ“ฑ Headed to New Orleans for  ? Don't forget to download the official Seminar app on Guidebook!๐ŸŽฏ Build your schedule, bro...
07/16/2026

๐Ÿ“ฑ Headed to New Orleans for ? Don't forget to download the official Seminar app on Guidebook!

๐ŸŽฏ Build your schedule, browse sessions and get-real time updates throughout the conference. Download now on Guidebook: http://bit.ly/4nQ8QQe

โ™ป๏ธ Reminder: NSPRA is going green! Printed programs will not be available onsite. Seminar information for attendees will be shared via the NSPRA 2026 mobile app, but if you prefer having a printed copy of the program, you can download and print a PDF of the digital-only version.

๐Ÿ“ Headed to   next week? Join us for our Seminar Preview K12PRChat!Whether you're a first-time attendee or a Seminar vet...
07/11/2026

๐Ÿ“ Headed to next week? Join us for our Seminar Preview K12PRChat!

Whether you're a first-time attendee or a Seminar veteran, join fellow attendees from across the country as we share packing tips, highlight can't-miss sessions, answer questions and swap ideas for making the most of the Seminar experience.

๐Ÿ“… Tuesday, July 14
โฐ 1 p.m. ET
๐Ÿ”— Register at https://bit.ly/4vTDsnh

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Rockville, MD
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