Fairy Godmothers of Rochester

07/28/2026

You have been messaging us about it and asked at our July formal wear sale if we would be having another one this Summer! It is here!! Join us at our next formal wear sale on August 8th from 10am-12pm at our location at Marketplace Mall, within the old Dick's Sporting Goods store (located across from Sportsman's Wearhouse).

We have a wide selection of new and gently owned women's formal wear and accessories! Please note- this is not our prom selection and no prom dresses will be available for purchase at this sale. This is the perfect event to find a dress to wear to a wedding, Mother of the Bride/Groom dresses, a dress for your next Gala, the perfect dress for your bachelorette party, or even just the next dress to wear on a date night! We even have a small selection of flower girl dresses.

Most dresses are just $20, with a small premium selection up to $50. ONLY CASH, VENMO, or PAYPAL accepted. We DO NOT accept Credit Cards of any form.

All proceeds go directly to benefit our 2027 Prom Fair and help us continue supporting local students!💃👗

07/01/2026

Our July Summer Sale is next up on your Summer "must do" list!

Need the perfect dress for a Summer wedding, picnic, date night, or special occasion? We have everything from Mother of the Bride/Groom dresses, bridesmaid dresses, to business professional or summer picnic! We also have a selection of flower girl dresses to pick from!

We will be having our third formal wear sale of the Summer on Saturday, July 11th, from 10am-12pm at our location within the old Dicks Sporting Goods store at Marketplace Mall (across the parking lot from Sportsman Warehouse)!

Come shop a wide selection of new and gently used women's formal wear and accessories! Please note-this is NOT our prom dress selection and no prom dresses will be available for sale during this event.

Most dresses are just $20! There is a select rack of PRIMERE NAME BRAND dresses for $50! Only cash, Venmo, and Paypal accepted! All proceeds go directly to supporting students for Prom Fair 2027!

06/21/2026

We are honored to recognize our very own Ami Salzman, Fairy Godmothers of Rochester's fearless leader, as a recipient of the ESL Heart of Service Award.

Ami was recognized last week at a luncheon for the tremendous work that she does in leading our organization and helping thousands of girls throughout the years receive prom dresses.

Check out this video for Ami's feature on : https://www.youtube.com/watch?v=iQmIkdBUbbI

06/07/2026

Less than 1 week away!! Our June Summer sale is coming in HOTTT! 🔥

Did you come to the first one and didn't find what you needed? We have almost DOUBLED our inventory for TONS of new dresses to look at! 👗💃

We have also added a selection of flower girl dresses! 🌸💍

Need the perfect dress for a Summer wedding, picnic, date night, or special occasion? We have everything from Mother of the Bride/Groom dresses, bridesmaid dresses, to business professional or summer picnic!

THIS IS YOUR CHANCE!

We will be having our second formal wear sale of the Summer on Saturday, June 13th, from 10am-12pm at our location within the old Dicks Sporting Goods store at Marketplace Mall (across the parking lot from Sportsman Warehouse)!

Come shop a wide selection of new and gently used women's formal wear and accessories! Please note-this is NOT our prom dress selection and no prom dresses will be available for sale during this event.

Most dresses are just $20! There is a select rack of PRIMERE NAME BRAND dresses for $50! Only cash, Venmo, and Paypal accepted! All proceeds go directly to supporting students for Prom Fair 2027!

05/30/2026

Ready for our next Summer sale?? Did you come to the first one and didn't find what you needed? We have added TONS of new dresses to look through!

Need the perfect dress for a Summer wedding, picnic, date night, or special occasion?

THIS IS YOUR CHANCE!

We will be having our second formal wear sale of the Summer on Saturday, June 13th, from 10am-12pm at our location within the old Dicks Sporting Goods store at Marketplace Mall (across the parking lot from Sportsman Warehouse)!

Come shop a wide selection of new and gently used women's formal wear and accessories! Please note- this is NOT our prom dress selection and no prom dresses will be available for sale during this event.

Most dresses are just $20! Only cash, Venmo, and Paypal accepted! All proceeds go directly to supporting students for Prom Fair 2027!

05/05/2026

Curious if we will be running our Summer sales this year? Need the perfect dress for a Summer wedding, picnic, date night, or special occasion? Did you come shop for prom with your child this year and were wondering if you could have a similar experience with formal wear?

THIS IS YOUR CHANCE!

We will be having our first formal wear sale of the Summer THIS Saturday, May 9th, from 10am-12pm at our location within the old Dicks Sporting Goods store at Marketplace Mall (across the parking lot from Sportsman Warehouse)!

Come shop a wide selection of new and gently used women's formal wear and accessories! Please note- this is NOT our prom dress selection and no prom dresses will be available for sale during this event.

Most dresses are just $20! Only cash, Venmo, and Paypal accepted! All proceeds go directly to supporting students for Prom Fair 2027!

04/18/2026

✨🚨 LAST CHANCE PROM FAIR🚨✨

We have lots of people asking if we are still open or if they can come and shop for their prom dress, we have ONE more opportunity for you! 💃👗

Fairy Godmothers is opening our doors for a LAST CHANCE Prom Fair and you do not want to miss it. Are you a junior or senior in high school and still need your dress for prom? This is your FINAL opportunity to shop with a fairy godmother alongside for your perfect dress and accessories!

📅 Date: Saturday 4/25
🕙 Time: 10am–3pm
📍 Location: Former Dick’s Sporting Goods at Marketplace Mall (across the parking lot from Sportsman Warehouse)
💵All dresses are $5 and accessories are $1 each. Cash, Venmo, and PayPal accepted. No credit cards. Please note there is no ATM available due to the interior mall closure.

This is your absolute last chance to shop for a prom dress for your junior or senior prom!! Spread the word and come see us for this final chance to experience Prom Fair 2026 💖

04/09/2026

We are honored to be featured recently in a local Rochester magazine, where our Director, Ami Salzman, and Board Member, Jennalyn Suda had the opportunity to share more about the important work at Fairy Godmothers.

Check out the article here on page 18-19!

Our final day of prom fair is 4/25 from 10am-3pm! See previous posts for full information! We look forward to seeing you!

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