03/22/2024
From our first conversation with , they wanted to lift up the impact has had on creating a culture of excessive surveillance and normalization of the criminalization of young people in Minneapolis. Almost every young person in the room had a personal story of being followed or targeted by security while in the store.
They were interested in creating a graphic tee that exposed the true nature of Target which was founded and continues to be based in Minneapolis. The organizers wanted to emphasize how the company’s own branding speaks to the reality of the brand. , our event coordinator, supported us to pull in & .psd to bring messaging created by EYP to life & print shirts.
shared the work of from, “Targeted: How America’s Retail Darling Drives Youth Incarceration in Minneapolis,” Based on .riot Investigative Series: 21st Century Jim Crow in the North Star City. held a workshop with the organizers from EYP sharing how their experiences aligned with his research. worked with us directly to distill mountains of information into a piece focused on youth and craft a list of demands.
As we worked to create something focused on youth experiences and Target’s impact on youth incarceration, found “Keep it 100” a song by: Crescent Moon, DeAundre Dent and Ace about The Downtown 100, a list of youth harassed for years by Downtown Improvement District officers. knew this group through Kulture Klub Collaborative, connected us and they generously gave permission to include it as part of the sculpture. The song speaks directly to their experiences.
Once we saw how much Target had invested, we wanted to make these cash connections explicit. 🙏 Andra from 360 Property Solutions who helped make Target bucks. ✨Terry from Property Guardians & Andra built a clothes rack that we could cover in surveillance cameras. & Nick Popovici crushed the uniform ex*****on. & sourced perfect hangers to pull it all together.
